Jazmin Whitley Hits Phoenix Fashion Week with a Show as Hot as The Desert

Online, September 20, 2009 (Newswire.com) - Phoenix Fashion Week's 5th anniversary event will be held at the famed hipster Mecca - Hotel Valley Ho.

"This collection was inspired by the new decade and what the future holds. I used bold colors because I feel it shows that we must take a stand for what we believe in. I used symmetric and clean lines to show the power of our decisions. This collection is strong and bold". Whitley proclaims.

While beauty, quality and comfort have been the hallmark of the Li Cari line, shoppers and buyers in our increasingly tight economy have also discovered the durability of the Li Cari garments. With each piece made in the United States the label ensures you it is being produced in safe and humane conditions. Li Cari is not only a label but a lifestyle and represents standing up for what you believe in. What Whitley believes in is simple, "If we buy American made products we will help our economy. If we buy American made product we help stop child labor". She believes Americans can make an enormous difference in the world of child labor. "Child labor is a pervasive problem throughout the world, especially in developing countries. Africa and Asia together account for over 90 percent of total child employment. Many of these children endure lives of pure deprivation. Every American should consider this when they make a purchase. Her commitment to keeping every step of her garment production within the United States is winning her praise, at a time when some companies are looking for cheaper, offshore options she challenges other American designers to do the same, make their product in the USA, to stop child labor and support the American economy.
Based in the fastest growing metropolitan area in the United States, Phoenix Fashion Week was established in 2005 with a mission to feature talented, established and emerging fashion designers from around the globe. PFW has been successful in its core goal and mission of bridging designers and buyers. 24 established designers, and 12 emerging designers will showcase prêt-a-porter, couture, denim and luxury sportswear collections. PFW will kick off with the Fashionably Pink opening gala highlighting an all pink celebrity fashion show and benefiting the Phoenix chapter of the Susan G. Komen Breast Cancer Foundation. Set at the Hotel Valley Ho and brought to you by retail giant, Dillard's, each designer will feature an outfit inspired by the color pink to be walked down the runway by celebrities and cancer survivors a like. The fashionable garments will subsequently be auctioned and the proceeds donated to the local chapter. PWF is a three day event and will include a style villa with designer sample sales and public and private after parties each night
Li Cari by Jazmin Whitley, is what celebrities are calling a breath of much needed fresh air and the name to wear on the red carpet. Attracting clients like Christina Ricci, Aimee Teegarden, Christian Serratos, Victoria Justice,
Eva La Rue, Salli Richardson, Chudney Ross and Paris Hilton to name a few, Jazmin Whitley has dressed many other celebrities for red carpet events including The Teen Choice Awards, MTV Awards, and the Emmy Awards. Whitley has been featured in 24 magazines including Seventeen, Teen Vogue, W Magazine Justine, Us Weekly and the cover of Santa Monica Sun. Whitley is also a fashion blogger for MTV.com and stars in the TV Series "House of Jazmin" for MTV that premiered Aug 18th the series follows her life in the fashion industry and gives the audience a birds eye view backstage during fashion week. The Li Cari line can only be found at exclusive boutiques. For a list of stores visit shoplicari dot com for media contact
P3R Public Relations 310.491.0401

To read more on Jazmin Whitley go to www dot shoplicari dot com to watch the TV series and for scheduling go to
www dot houseofjazmin dot mtv dot com To find out how you can help stop child labor go to www dot freetheslaves dot net
For more info on Phoenix Fashion Week and the sponsors visit www dot phoenixfashionweek dot com

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