Infinata Introduces New Custom Solutions Approach for Banking and Finance Industries

Online, August 26, 2009 (Newswire.com) - August 26th, 2009 - Norwood, Massachusetts - Infinata's Enterprise Division provides custom data warehousing and analytical services to banking and financial services firms. The goal of the organization is to enable faster and more informed decision-making by providing timely business analysis, standardization of metrics and definitions, and intelligent aggregation of data. The organization also has a core strength in helping clients build a "complete view of the customer" through aggregation of disparate data sources.

Following the success of a number of independently requested projects in the banking field the Enterprise Division was developed to focus solely on the banking and financial service industries. The solutions are custom-tailored to the individual needs of each client, and include CRM data purification/verification/data addition, automated reporting services, creation of custom algorithms, and data warehousing.

The business intelligence solutions will specialize in the following:

• Aggregation of data from multiple sources
• Transparency in data structures and definitions to ensure consistency
• Powerful end-user tools for accessing and manipulating data (both custom and off the shelf)
• Scalability that allows the solutions to grow over time and accommodate changing business needs
• Hosted or In-House storage offerings

Infinata's approach involves a rapid prototyping process that produces results fast while building solutions that meet the long-term objectives of the projects. Critical needs are addressed first and results are shown quickly, while the long term project is built in tandem.

About Infinata, Inc.
Infinata Inc., a wholly owned subsidiary of Pearson PLC (NYSE:PSO) and the Financial Times Group, is an innovative provider of business intelligence and marketing analytics solutions to the global financial services and life sciences industries. The products and services provide clients with the ability to leverage information to meet the demanding market environments in which they compete. Infinata combines the innovation and speed of an entrepreneurial organization with the backing of a Global 2000 parent to deliver cost-effective solutions that help clients grow their business.

Infinata Inc. is based in Norwood, Massachusetts. For more information visit www.infinata.com