Infacol Launch The World's First Infant Colic Indicator Application

Online, November 5, 2012 (Newswire.com) - Infant colic is a common condition affecting around 1 in 5 infants in the UK. It is often associated with a baby crying inconsolably, which can be distressing to both child and parents, who may not necessarily understand what is wrong with their baby. Infant colic is most prevalent during late afternoons and evenings, which means that parents often struggle to reach a midwife or doctor and opt instead for Internet research.

Infacol, the UK's leading infant colic remedy has recognised this problem and responded by developing a groundbreaking, infant colic indicator application available on the brand's Facebook page. This means that concerned parents can finally access an application that provides:

- Need to know colic advice 24/7
- Guidance supplied in a matter of minutes to support new parents
- The application is quick, simple and completely FREE to use

The aptly named 'Is It Colic?' application is currently available to use on the Infacol Facebook page (www.Facebook.com/Infacol) and has been developed with the assistance of leading experts in the field of colic. It comprises a series of 10 simple 'yes/no' style questions which have been carefully constructed to help mums determine whether their baby has colic, allowing them to understand how and when to treat their child.

It is hoped that the application will assist many desperate parents dealing with the effects of infant colic, by providing clear guidance and educational information. Please note that the 'Is It Colic?' application is no substitute for professional medical advice and is designed as an early indication tool only.

The application is a continuation of quality, branded online assets that have been made available by Infacol for parents seeking to ease their child's painful cries. This includes a series of informative mini-movies featuring expert midwife Nikki Khan focusing on identifying colic symptoms and treatment. These can be found on the Infacol Youtube channel here: www.YouTube.com/InfacolUK.

NOTES TO EDITORS:

Why Choose Infacol?

• Relieves infant colic and griping pain and assists in bringing up babies' wind
• Infacol has an integrated dropper so there's no need to struggle with a spoon
• It is sugar, alcohol and colourant free, as well as value for money, as it contains up to 100 doses (rsp £4.20 for 50ml dropper).
• Official website - www.infacol.co.uk / Official blog - www.infacol.co.uk/blog

For Treatment of Infant Colic / Infacol Contains Simeticone / Always read the label

For further information:
Orbital Media Network - Tel: +44 (0) 203 411 9111 (Ext 901) - Email: INFACOL@orbitalmedianetwork.com