Indian Outdoor Advertising Market To Grow At A CAGR Of 13 Percent From 2012 To 2016
With a share of around 50%, Billboards currently represent the most popular mode of outdoor advertising. Transit media, however, represents the fastest growing segment.
Online, February 25, 2013 (Newswire.com) - Changing lifestyles, infrastructure development, higher durability, technological advancements, etc. are expected to be the catalysts in driving the Indian outdoor advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 13.1% during 2012-2016, according to its latest report titled "Indian Advertising Market Report & Forecast: 2012-2016". The report which has done a comprehensive analysis of the Indian advertising market expects the Indian outdoor advertising market to continue its robust growth during the forecast period. According to an analyst at IMARC Group, "The majority of people focus better on an outdoor advertisement in comparison to the same ad in newspapers, TV or radio. Moreover, when people get stuck in traffic jams or wait at the bus stop or railway platform, their attention gets naturally attracted towards advertisements. Similarly, while travelling in local trains and Metro Rail, people gaze at advertisements to pass their time and scan the entire message again and again. Outdoor advertisements have become extremely effective in gaining the attention of people".
The report found that Billboards currently represent the most popular mode of outdoor advertising accounting for around 50% of the total outdoor advertising market. Transit media, however, represents the fastest growing segment and its revenues are expected to surpass Billboards in the coming years. Findings from the report also suggest that the Media & Entertainment sector currently represent the biggest advertiser of this segment. The Media & Entertainment sector is followed by the FMCG and Telecom sectors which represented the second and third largest spenders on outdoor advertising respectively.
IMARC's new report titled "Indian Advertising Market Report & Forecast: 2012-2016" provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market. The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.
Key Aspects Analyzed:
Understanding the Indian advertising market
Focus of the Analysis:
• Composition of the market
• Major players
• SWOT analysis of the industry
• Historical growth trends and driving factors
• Market outlook
Television advertising market
Focus of the analysis:
• An overview of the television broadcasting industry
• Analysis of various sub-segments with their performance
• Major industries that use television as an advertising medium
• Major companies that use television as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Print advertising market
Focus of the analysis:
• An overview of the print advertising industry
• Analysis of various sub-segments with their performance
• Major players in each segment and their performance
• Major industries that use print as an advertising medium
• Major companies that use print as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Radio advertising market
Focus of the analysis:
• An overview of the radio advertising industry
• Radio listenership across the country
• Major industries that use radio as an advertising medium
• Major companies that use radio as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Internet/On-line advertising market
Focus of the analysis:
• An overview of the Internet/On-line advertising industry
• Viewership of various websites
• Major industries that use internet as an advertising medium
• Major companies that use internet as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Mobile advertising market
Focus of the analysis:
• An overview of the mobile advertising industry
• Various forms of mobile advertising
• Major industries that use mobile as an advertising medium
• Major companies that use mobile as an advertising medium
• Historical growth trends and driving factors
• Market outlook
Outdoor advertising market
Focus of the analysis:
• An overview of the outdoor advertising industry
• Analysis of various sub-segments with their performance
• Major industries and companies that use outdoor advertising as an advertising medium
• Historical growth trends for each sub-segment and driving factors
• Market outlook for each sub-segment
Information Sources:
Information has been sourced from both primary and secondary sources:
• Primary sources include industry surveys and face to face/telephone interviews with industry experts.
• Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group North America
Email: america@imarcgroup.com
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:ema@imarcgroup.com
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/indian-advertising-market-report-forecast-2012-2016/