India Art Collective Announces India's First Online Art Fair

Online, September 15, 2011 (Newswire.com) - Burgundy Art Pvt. Ltd. today proudly announced the debut of India's first online art fair, India Art Collective (IAC). This initiative aims to showcase the best art India has to offer and explore the unlimited potential of the online medium. India Art Collective is a collaborative effort of all galleries to join hands and collectively participate through a first of its kind, exclusive online art fair - India Art Collective.

With the rapid growth of the online space, an initiative like India Art Collective becomes imperative. Given the omnipresence of the medium, it will help diffuse geographical boundaries and facilitate convenient collecting of art at transparent price points, besides increasing awareness and access to a wealth of art in the country.

The country's most renowned art galleries like Chemould Prescott Road, Nature Morte, Gallery SKE, Sakshi Art Gallery, Vadhera Art Gallery, Gallery Espace, Apparao Galleries, Akar Prakar, Palette, Latitude 28, Tao Art Gallery, The Guild, Experimenter, Kashi and likes will showcase Indian art and provide art buyers and collectors with an easy and convenient access to a large inventory of quality Indian art. India Art Collective proposes to hold the online art fair twice annually and offers galleries an opportunity to reach out to a broader audience at a fraction of the cost compared to a traditional art fair.

The online fair will begin from Saturday 19th November, 10.00 a.m. IST and conclude on Saturday 26th November at 7.00 p.m. IST. All are welcome to browse this engaging online fair through the website www. indiaartcollective.com. Browsing the fair is free of cost.

Sapna Kar, Co-Founder & Fair Director, India Art Collective says, "We are proud to present India's FIRST and ONLY online art fair - India Art Collective. Art fairs occupy a central position in today's art world allowing art lovers and collectors to discover a vast collection and newest trends at a single location. India Art Collective makes that location where ever you are, thus making access & collecting more convenient than ever. The participation of India's most reputed galleries ensures that collectors can browse, book & buy from an inventory of high quality modern & contemporary Indian art"

Sunil Gautam, Past Chairman and Founder, Hanmer MSL and Advisory Board member of India Art Collective further adds, "An online art fair for the first time in India, is an exciting way to make technology interplay with aesthetics & commerce. It promises to make the discovery of art, easier and less intimidating. It is a step in the right direction to help grow the Indian art market."

Sharan Apparao, owner of Apparao Galleries says, "At a time when technology is becoming an increasingly important part of our lives, and the world is becoming a smaller place - a venture like India art Collective is the need of the hour. Full marks to the team launching the online art fair, it will benefit us collectively."

The advisory board for India Art Collective consists of doyens of the industry who have been instrumental in creating some of the country's most successful brands like Sunil Gautam, Founder of India Art Summit, Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather and Dr. Bhaskar Das, President, The Times of India Group. They bring years of experience and diverse expertise to India Art Collective. The entire event is organised and conceptualized by Burgundy Art Pvt. Ltd.

Indiaartcollective.com will break new ground in the context of browsing and buying Indian art in the online space. The navigation has been simplified to allow collectors to view art through three categories based on price - the Signature Series, the Collectors Series and the Value Series. Additional searches by artist, gallery or medium ensure that browsing the fair is an exciting, personalised experience.

Art enthusiasts and collectors can zoom in to scan details of a painting's surface, get multiple views of three dimensional works, watch videos of multimedia displays, and get comprehensive detail on artists and galleries. Artworks will be displayed in a standard exhibition wall height of eight feet. Using an innovative slider wall technology, art pieces will be showcased in an infinite wall space. Artworks will be in relation to other works of art with a feature to view the same in a relative scale to a human figure. Visitors to the fair can also share their favourite work with friends through social networking sites.

Diffusing geographical boundaries and boasting of an exhaustive range of art at transparent price points, India Art Collective, India's first and only online art fair will be a veritable treat for Indian art aficionados across the world.

For further information, please contact:
Hanmer MSL Communications Pvt. Ltd.
Preeti Vijayvargiya
Email: preeti.vijayvargiya@hanmermsl.com
Cell: 09619161307
Trupti Roy
Email : trupti.roy@hanmermsl.com
Cell: 09833887715