New Business Strategies

Increase Revenue with Customer Experience

Announces the publication of a complimentary white paper, "Connecting Customer Experience to Revenue." The paper details a methodology for defining and delivering quality customer experience expected that can uniquely differentiate companies.

A New White Paper Details How the Sellers' Compass™ Connects Customer Experience to Revenue

New Business Strategies, a strategy and customer experience consultancy, today announced the publication of a complimentary white paper, "Connecting Customer Experience to Revenue." The paper details a methodology for defining the expected customer experience unique to each organization and aligning with those expectations to deliver an experience that leads to revenue growth. It highlights the need for CEOs to focus more on customers and the factors that influence their decisions to buy, renew and evangelize the company and its products.

"The most important elements of a company's success is their relationship with customers, the experience they offer to those customers and their ability to persuade customers to contribute to their revenue pipeline," said Christine Crandell, President and Chief Experience Innovator for New Business Strategies. "Today's buyers are more discerning and have more channels to get the inside scoop on what it's like to be a customer."

Sellers' Compass™ is a framework for mapping a vendor's strategy, culture, processes and technology to customers' experience expectations. Bridging gaps between the customer's expectations and actual experiences enable companies to close deals faster, get more referrals and improve renewal rates.

Download a copy of the white paper to learn more about how to improve revenues by aligning with the buyer's lifecycle that is unique to each organization.

New Business Strategies is a business strategy consulting firm focused on helping B2B technology companies build profitable, sustainable customer relationships. We help clients create larger and more predictable revenue pipelines by understanding the customer's lifecycle, expectations and decision-making process and aligning the organization with its customers. More information is available at:

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Media Contact:
Christine Crandell
415 309 7017

Categories: Business

Tags: buyers' journey, CEM, crandell, customer experience, CXO, free White Paper, new business strategies, sellers compass

About New Business Strategies

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Christine Crandell
New Business Strategies

New Business Strategies
245-M Mt. Hermon Road #J Scotts Valley, California
Scotts Valley, CA 95066
United States