How To Use Plastic Cards And Key Tags To Grow Your Business

Online, June 26, 2013 (Newswire.com) - Plastic membership cards, gift cards, and key tags are an excellent way to grow a business. Customer retention is one of the best ways to increase profits year by year. So how does a business retain customers? Give customers value! Give them a reason to come back. Having a membership or loyalty program is an easy way to give customers value without investing a lot of money. Here are five marketing ideas using plastic membership cards and key tags to help you grow a business:

Discount Cards
Offer a percentage off the customer's purchase. The business can reward customers with this card if they purchase a certain amount of good at the store or these discount cards are an excellent way to thank customers for their business -- maybe once a year around the holidays businesses can send a plastic card that offers a certain discount until a certain date. Customers are likely to come in or visit the company website to make a purchase.

Special Promotional Cards or Mailers
Does the business have a new product or service? Is it running an exciting sale? Have something important to announce? A plastic card or mailer with all the promotional details is ideal. They can leave these on the counter in a store and even mail them to customers. They can even have a custom plastic mailer with key tags designed as one mail piece so customers can share with friends and family.

Loyalty Punch Cards
This is one of the most effective way to get repeat business. In this economy people want to save as much money as possible. A loyalty "punch" plastic card or key tag is when a business offers something for free after the customer has made a certain amount of purchases. For example, if the business sells pizza slices, they can offer a free slice of pizza after 6 slices are purchased. Each time a customer buys a slice of pizza, the plastic card or key tag is punched to indicate that they made the purchase. Likely the customer will keep returning to the business to get slices of pizza because they are looking forward to their free slice! Make sure to specify what the loyalty program rules are so there is no confusion.

VIP Customer Cards
This is a great way to give the best customers more value and make them feel part of an exclusive club. An example would be if the business sells high ticket items and a customer buys a certain amount of merchandise or even services from them, they could reward the customer with their own custom printed VIP Customer Card. The card could give them 5% off future purchases, free shipping on all orders, $100 voucher to spend as they please, and/or could mean that they get invited to the annual customer party. Customers like to be recognized and appreciated. A little special treatment goes a long way!

Gift Cards
This is another way to get customers to shop at a business. Custom printed gift cards can be purchased by customers and given as gifts and they can also be given out by the business owner to thank customers for their business. Again, they could send plastic gift cards to their customers once a year during the holiday season. If someone has a gift card, they are likely to use it!

Overall, customer retention and repeat business is crucial to grow a business and a cost-effective way to do this is to offer plastic membership cards, gift cards, and key tags with special loyalty programs, offers, and promotions. Everyone wants to save money and if customers feel they can get more for less with a company, they will likely choose that company instead of a competitor that does not offer any loyalty key tags, gift cards, or membership cards.

Need a specific loyalty or customer card or key tag idea? Email Keytag1 for ideas.

To schedule an interview with Keytag1 please contact Tasha Mayberry, Director Public Relations, at pr@keytag1.com or call 207.317.6099.