Keeping customers loyal with loyalty cards has helped established businesses as well as those that are new. New market insights show that loyalty cards are also greatly helpful in converting casual visitors to loyal customers.

Customer loyalty has become increasingly valuable for companies and that is a reason why every company, small or big, is investing money to pass on the benefits of loyalty with the help of loyalty cards. These cards were designed for the benefit of regular customers so that they could be urged to keep shopping/buying from the same service provider or company. In the United States of America the concept of loyalty card started at coffee shops. Shoppers will give him a cup of free coffee for collecting paper stamps. This paper stamps could be collected by buying a cup of coffee, therefore every time the customer bought a cup of coffee he or she will get the paper stamped which would then be redeemed at the same coffee shop for a cup of free coffee! Later on coffee brands like Starbucks decided to upgrade the system by replacing paper with loyalty cards.

Even to this day, coffee stores continue using loyalty schemes to keep their customers coming back and to offer better rewards with each purchase. Over the years are other companies specialising in other products have also adopted the system of rewarding their customers with loyalty cards. The most common use of these schemes is visible in today's supermarkets and malls. However, the reward mechanism is not the same with all. It has been seen that customers may skip loyalty schemes if redemption of loyalty points is not easy or not what the trouble of collecting them.

Keeping customers loyal with loyalty cards has helped established businesses as well as those that are new. New market insights show that loyalty cards are also greatly helpful in converting casual visitors to loyal customers. Therefore, you should plan on using these to give your customers a better deal and to lure them back to do business with you!

PAYBACK is India's largest loyalty program. It presents many advantages over traditional, stand-alone customer loyalty schemes restricted to one brand or company only. The power of PAYBACK stems from pooling loyalty benefits from many attractive partners: Using one single card, members earn loyalty points when they shop at a wide range of different merchants and brands - offline and online.