Hot Trend in Embroidery Branding Techniques - Indirect Embroidery™
Indirect Embroidery™ answers the challenge on how to brand apparel products where it is difficult or impossible to direct embroider. This revolutionary embroidery system eliminates the need to incur large up-front costs creating dead inventory.
June 6, 2012 (Newswire.com) - Traditional custom direct embroidery has been done by hooping the garments and sewing directly through the apparel causing an uncomfortable, heavy feeling final look which compromises the integrity of the logo and the apparel. This method limited the ability to showcase one's brand on items that were difficult to access with a sewing machine. The added hardship of having to do large runs and branding the actual clothing with the embroidery up front causing inventory left many stuck with excess inventory and up front costs. Indirect Embroidery™ is the solution to all of these obstacles.
Windswept Marketing is blazing the trail with Indirect Embroidery™. This breakthrough process is welcomed with open arms by those that understand the advantages such as The Home Depot, Ford, NFL, Michelin and many others. With Windswept Marketing's proprietary system, they can now liberate companies that understand the importance of branding, but were limited to the old technology for small runs to only be able to decorate on the front of a shirt or easy to access places. Now, state of the art Indirect Embroidery™ logos can be bonded to any kind of apparel, in any place; for example, the bill of a hat, pocket of a shirt, bag or portfolios that could not be "hooped" for standard embroidery or the collar of a shirt to name a few. One can even do this as an afterthought, because the Indirect Embroidery™ can be attached to anything with the same longevity as direct embroidery without having to have large minimum runs of inventory.
Windswept Marketing has a division in the United States that permanently bonds the computer perfect Indirect Embroidery™ manufactured with laser cut precision to any piece of clothing, sportswear or creative place a client can imagine. This opens up the possibilities of branding in places one's competition can't.
The Indirect Embroidery™ has the same lifespan as a regular direct embroidery. The user can wash the apparel in a washing machine then dry them in an electric clothes dryer while the Indirect Embroidery remains bonded. Indirect Embroidery™ is washing machine and clothes dryer safe.
Clients can now order the product as needed without investing in risky inventory that may sit on the shelf for years. This iconoclastic method is similar to the print on demand book publishing industry that has rendered traditional publishers all but obsolete. Only order what you need and fulfillment is met in real time.
With Indirect Embroidery™ you do not only eliminate the necessity to mass produce up front which causes dead inventory, but you also have many other advantages. Some of these advantages are better integrity of the logo as the production of the Indirect Embroidery™ only focuses on the embroidered logo and does not have to deal with hoops sliding on the garments or threads breaking and having to repair. With Indirect Embroidery™, you know perfect embroidery is going on perfect apparel for a low waste better integrity product for the long term. You will also not have the irritating stitches on the inside of the apparel which is uncomfortable as well as jeopardizes the integrity of the apparel.
The Indirect Embroidery™ process creates a lot less waste which makes this process sustainable. The advantages are numerous, even to the point of being able to use Indirect Embroidery™ to cover existing direct embroidered logos and recreate apparel with new Indirect Embroidered logos.
Now one can rotate the items to be matched with their permanent branding on a whim without the old risk of being stuck with massive inventory that never moves. This keeps the company's accounting department happy and increases cashflow.
A company can have multiple patches with an unlimited choice of branded apparel at their command without the large cash commitment.
Categories: Fashion and Apparel