Holiday Season Is Prime Time to Launch Customer Loyalty Programs

Online, November 13, 2013 (Newswire.com) - Colloquy, a leading customer loyalty research and publishing organization, released the results of a survey (http://www.colloquy.com/breaking_view.asp?xd=10817) last month focused on shopper participation in loyalty programs. The survey found that more than one third of Americans participate in brand loyalty programs.

Key findings of the Consumer Loyalty Survey included:
- 39 percent of 35-44 year old adults participated in loyalty programs.
- Most participants were attracted to perks offered by the programs.
- Among perks offered, free products and services, along with exclusive promotions, were the most popular.

The positive impacts of offering a customer loyalty program before the upcoming 2013 holiday season are difficult to measure, but one thing's for sure: the potential for increased sales, marketing opportunities, and customer loyalty is huge.

Reports from sources as varied as the LA Times, and CNNMoney indicate an improving 2013 economy, with stronger growth than economists first expected. Consumer spending, in particular, has trended upwards through the first and second quarters and will likely continue into the holidays.

Loyalty programs in the form of membership cards, loyalty key tags, and custom plastic coupon cards are popular with American shoppers. Leveraging the holidays for your business's loyalty program could translate to profits and the myriad benefits of custom membership cards and key tags. Plastic Resource has worked with hundreds of businesses to produce the plastic gift card and loyalty cards that are critical to holiday season campaigns and loyalty programs.

The holidays are already upon us, but with Palstic Resource's fast 4 to 9 day turnaround, you still have time to make the most of the holidays. Learn more about Plastic Resource and their custom loyalty card, gift cards and key tag solutions at www.plasticresource.com.

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