Global Intelligence Alliance

Highly-Rated Market Intelligence Event in Helsinki To Help Companies Ensure Future Success

The ninth GIA Conference organised by GIA will focus on "Intelligence 3.0 - Get Ready For The Future". Held between June 2 and 4 2014, it will be hosted at the Helsinki Congress Paasitorni in Finland.

Companies in Western Europe spend an average of Euro 2.3 million on market intelligence every year, but much more of that could be spent on being better prepared for the future, say Global Intelligence Alliance (GIA), the global advisory company that also organizes highly rated educational conferences on market intelligence.

The amount of money companies in Western Europe spent on market intelligence increased significantly between 2011 and 2013 - by as much as 119 percent on average - according to a survey by GIA. One potential reason for the increase in budgets is the ensuing economic stagnation, where companies are willing to spend more on market intelligence in uncertain times in order to gain market share. Companies however, must ensure that that additional budget spent is justified by the long term gains in the business, rather than just short term benefits.

In order for business leaders to stay innovative and successful, they need more future-oriented intelligence for their decision making - not only along visionary themes, but also on operational and tactical levels. Big data, the Internet of things and social media are significantly changing the dynamics and methodologies for customized intelligence. However, there are insufficient forums that provide market intelligence managers with indepth and practical knowledge sharing on future-oriented market intelligence.

For this reason, the ninth GIA Conference organised by GIA will focus on "Intelligence 3.0 - Get Ready For The Future". Held between June 2 and 4 2014, it will be hosted at the Helsinki Congress Paasitorni in Finland.

"Around the world, 36 percent of the analysis and insights generated from market intelligence is used by senior management to make critical business decisions. Yet anecdotal evidence from our own work advising companies in strategic planning and market monitoring shows that many senior level executives are unaware of how factors such as the future of intelligence, big data and disruptive business models affect the way businesses conduct market intelligence and research. That is why GIA Conferences always include senior intelligence professionals with advanced intelligence models who willingly share their real life experiences, learning and best practices. Participants find this aspect, as well as the networking, very beneficial to their own companies, whether large or small", said Joost Drieman, Vice President, Intelligence Best Practices at GIA.

Confirmed speakers at the GIA Conference in Helsinki so far include market intelligence experts from Ahlstrom, Belgacom, Finnair, FrieslandCampina, Hewlett Packard, IBM Europe, Lonza, Merck, OP Pohjola, Rockwool. Rolls-Royce Power Systems AG, Rovio Entertainment Ltd (Angry Birds) and Selex ES.

Market intelligence provides the latest news, insight and analysis that helps companies understand, compete and grow in their markets. The three-day GIA Conference will cover how market intelligence will need to change in order for businesses to stay relevant and impactful. It excludes external vendors, and focuses solely on education about best practice sharing and intelligence development, and provides extensive networking opportunities. It has an unbeaten record of being 100 percent recommended by participants.

Registrations are open until May 29, 2014. More information is available at

For further information, visit the or send an email to

About GIA Conferences
GIA Conferences are leading Strategic Market Intelligence events where business professionals can learn how leading companies apply high impact Market Intelligence to improve their decision-making. Speakers from leading global companies share best practices and case presentations. In addition, GIA Conferences include interactive workshops and panel discussions on current hot topics in the area of Strategic Market Intelligence. GIA Conferences focus strictly on delivering best-in-class educational programs.

Categories: Project and Program Management

Tags: Europe conference, GIA Conference, Helsinki conference, Helsinki Congress Paasitorni, highl, market intelligence conference, market intelligence event

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