Hasselblad Appoints Mindshare To Global Media Account

Online, March 25, 2013 (Newswire.com) - Mindshare Luxury, the specialist unit of the global media agency network, has been appointed by photography brand Hasselblad to its global media account.

The appointment is centred on Hasselblad's latest models - the Lunar and H5D - and helping the brand to connect with the existing and emerging global luxury/high net worth target audience across all forms of media.

Hasselblad has a heritage of over 50 years of crafting high quality cameras and its equipment has been used everywhere from war zones to the surface of the moon.

Michele Channer, Hasselblad International Sales & Marketing Director said: "Hasselblad is an iconic brand, famous for creating the world's most advanced medium format camera system. Now we are moving into new market segments with the global launch of Lunar - an 'ultimate luxury' camera for discerning consumers who demand the finest quality in everything they purchase. For this important launch we sought guidance from a global media network with an outstanding pedigree and an encyclopaedic knowledge of our target media across borders. We need the bespoke expertise Mindshare can provide to help us grow our market share in these new and exciting areas. This award-winning agency openly states it is in business to help make brands more famous and more profitable. We look forward to benefiting from that laudable ambition."

Charlotte Day, Partner, Mindshare Luxury said: "We are thrilled to have the opportunity to work with a truly iconic brand like Hasselblad. We welcome the opportunity to pursue interesting partnership and content opportunities given the brands rich heritage and luxury DNA.

The Hasselblad account builds on Mindshare Luxury's existing portfolio of clients including Rolex, Tudor, Belstaff and Forevermark.

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For further information or photos please contact Greg Brooks at Mindshare Worldwide - greg.brooks@mindshareworld.com or +44 (0) 20 7969 4158 or +44 (0) 7826 869312

For press images: http://press.hasselblad.com/

ABOUT MINDSHARE
Mindshare is a global media agency network with billings in excess of US$29.2 billion (source: RECMA). The network consists of 113 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group.

ABOUT GROUPM
GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

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