Harvard Medical School Consumer Health Content Integrated into GoMo Health Concierge Care Platform

Online, October 29, 2013 (Newswire.com) - Robust content from Harvard physicians will enhance Concierge Care™, the personalized adherence platform provided by GoMo Health™

Gold Mobile (GoMo Health™), a leading provider of a remote patient engagement system for hospitals, healthcare plans, and pharmaceutical companies, has today announced it is licensing consumer health content from Harvard Health Publications, publisher of health information, news, and web content from the faculty physicians at the Harvard Medical School and its world-famous affiliated hospitals. The licensing agreement will allow Gold Mobile to include this fresh and timely health content in its propriety GoMo Health Concierge Care™ evidence-based adherence platform.

The GoMo Health Concierge Care™ Platform is a remote patient management system which uses personality-specific messaging to deliver content and instructions directly to people's cell phones and tablets. The platform is designed to help healthcare professionals (HCPs) increase compliance and adherence among patients and members. Using patients' and members' preferences, Concierge Care™ provides a channel for real-time, two-way communication between HCPs and patients on any mobile device that supports text (SMS) messaging and mobile web, without requiring the download of an app or the extra step of logging into a portal. Currently, GoMo Health™ is widely deployed in Medicaid and CHIP for use in reducing costs, improving remote patient care, and complying with industry and quality measurement standards, such as HEDIS and STAR.

By incorporating interactive medical and health content provided by Harvard Health Publications, Concierge Care™ can further empower healthcare professionals to tailor messages with content aimed at the demographics and psycho-graphics of the target audience. The vast library of information provided by Harvard Health Publications includes videos, tips, and articles that can be delivered to patients, targeting questions they may have on their specific disease state.

"As a managed care organization focused on low income and vulnerable populations in Upstate New York, GoMo Health Concierge Care™, has helped us develop personalized messaging campaigns that are driven by members' health activity. In our initial project we found that personalized messaging accelerated preventative healthcare adoption in specific groups, underscoring the importance of data-driven targeted messaging, rather than shotgun campaigns." says Howard Brill Ph.D, Director of Informatics at the Monroe Plan, a healthcare client of Gold Mobile. "The addition of the Harvard Medical School content will help us more quickly provide effective health messaging to our communities."

Harvard Health Publications, a division of Harvard Medical School and in conjunction with its strategic partner Belvoir Media Group, provides content about health and complex medical issues in an easy-to-understand, interactive way. With access to the expertise of more than 11,000 faculty physicians from 17 affiliated hospitals, their mission is to provide their consumer audience with the most comprehensive, authoritative and trusted health information available.

"As mobile devices have changed the way consumers interact with content, we are excited to welcome Gold Mobile as a new licensee representing delivery of health content as part of people's daily lifestyle at home, work, and play," says Jennifer Mitchell, Senior Vice President of Business Development for Harvard Health Publications and Belvoir Media Group.

The new content will be integrated into the GoMo Health Concierge Care™ Platform and available for immediate client use.

About GoMo Health™ (Gold Mobile)
Gold Mobile is a proven provider of the GoMo Health™ remote patient management system that reduces costs and increases compliance. GoMo Health™ integrates the Gold Mobile Platform with sophisticated lifestyle and medical device engagement tools for real-time two-way patient interaction, resulting in highly personalized and location-sensitive, in-the-moment communications. For more information, visit: http://gold-mobile.com/health

About Harvard Health Publications
Harvard Health Publications, as a division of the Harvard Medical School and in conjunction with its strategic partner Belvoir Media Group, delivers the most current, practical, authoritative health information drawing on the expertise of more than 11,000 faculty physicians at Harvard Medical School and its world-famous affiliated hospitals. Consumer health content is licensed to a variety of clients including health care companies, news and media organizations, consumer health and wellness portals, mobile application developers, and more. To learn more about our available content and licensing programs, visit: http://www.harvardhealthcontent.com

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