Godot Media has announced the launch of an e-book entitled 'Content Marketing Decoded' for the benefit of businesses, including start-ups. The book is aimed at explaining all the aspects of content marketing, with case studies and a useful checklist.
May 15, 2014 (Newswire.com) - Godot Media has launched an e-book titled 'Content Marketing Decoded' (http://www.godotmedia.com/free-content-marketing-ebook-complete-howto-content-marketing-guide-your-business-or-brand). The book is a comprehensive DIY guide to content marketing. The topics covered in the book, among others, include principles of content marketing, the various channels used for it and a practical content marketing check-list.
The e-book serves as an excellent guide for start-ups to use content marketing effectively. It contains an exclusive chapter dedicated to tips on how new businesses should use content marketing. The book points out that most start-ups channelize their energy on product development and neglect content marketing. The e-book explains how content marketing increases conversions and sales, and creates a brand identity.
True to its title, the e-book decodes various content marketing strategies and explains what content writers need to keep in mind to make their content successful. The strategy includes identifying the right audience, creating an editorial strategy and publishing process.
Another interesting addition is that of case studies of successful content marketing by companies. The section aims at encouraging businesses to look at how other firms such as General Mills, Oreo, Redbull and GE have used content marketing effectively. Adding some color to the e-book is the chapter on how celebrities have used content marketing effectively. There are lessons to be learnt from PSY and his famed Gangnam Style, Miley Cyrus and the Kardashians as well.
The e-book serves as a guide for those seeking to market content, but don't know which channel to pick for it. The benefits of every channel, such as Facebook, LinkedIn, blogs, e-books, press releases are all explained in this definitive guide on content marketing.
About Godot Media: Godot Media offers content marketing solutions to clients spread across over 20 countries. The company helps companies enhance their online presence through targeted quality content. The company creates content that reflects the value of its clients' services as well as products and builds a strong connection with customers.
You can contact Godot Media at firstname.lastname@example.org