International Hair Care Brand Selects "Gray Haired Bombshell" To Share Hair Journey as Brand Ambassador
February 6, 2014 (Newswire.com) - On Saturday, in front of a sold out crowd at Madison Square Garden, Gentle Treatment introduced Bo Talley as an official Beauty Brand Ambassador.
After launching the "What A Grown Woman Knows" campaign earlier this year, Gentle Treatment enlisted the help of Bo Talley to bring it to life. Through a series of blog posts on www.whatagrownwomanknows.com, events, and social media this campaign will empower, educate, and encourage women to love themselves.
"Serving as a staple in the African American hair care industry, Johnson Products has delivered quality Gentle Treatment products to "ageless beauties" since the 1980's." states Talley during the sponsor segment of the Charlie Wilson concert.
Captivating the Madison Square Garden crowd with her spirit, youthful physique, and gray mane, Talley also announced the winner of a year's supply of Gentle Treatment products.
Check out video footage from the evening, courtesy of WBLS 107.5 in New York: http://www.youtube.com/watch?v=dMxnadJDlP0&list=UUgDznI9Ap67LX9Os97kf8Pw&feature=share&index=1
About Bo Talley
Bo Talley is a global Internet sensation, fitness coach, WNBA wife, and entrepreneur. She serves as an inspiration to women and men everywhere with her fit physique and gray mane. Her company, Blaq Pearl Entertainment is responsible for some of the most exclusive events in the Southeastern region, including a recent movie screening for DJ Benny Demus (Akon's DJ).
About Johnson Family Products
Originally founded in 1954 and newly established as an independent company In 2009, Johnson Products focuses on strategic brand and business development in the ethnic hair care market. The company has been a leading brand in the African American community for more than a half-century and currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands