Former Senior Plan Ad Exec Joins MedMen
40-Year Pro Brings Senior Health Plan Expertise to the Health Care Advertising Specialists
April 2, 2014 (Newswire.com) - MedMen, health care advertising specialists with over two decades of experience, has added former Blue Cross of California vice president of marketing and sales Alan Randal to its consulting team.
Randal brings 40-plus years of sales and marketing expertise, along with a successful track record of developing strategic marketing programs for the senior health care division of one the most recognized managed care companies in the nation.
"Alan combines a sharp creative mind with a keen knowledge of the senior market. He'll be invaluable in helping us develop strategies that offer a strong return on investment for health insurance advertisers," said MedMen creative director/executive producer Mike Smith. "We're privileged to have him on board."
A Health Care Advertising Non-Agency
MedMen is not an ad agency. It's a health care advertising creative/production boutique, working alongside -- or apart from -- a client's current ad agency, on a project basis, at fraction of the cost most agencies charge.
With a focus on broadcast and video advertising "created by health care marketers, for health care marketers," Smith and his team boast a client list that includes Blue Cross and Blue Shields across the nation, Boston Scientific, Hoag Hospital, Edwards Lifesciences, Ziering Medical, UniCare, California Department of Health Services, Teva Pharmaceuticals, American Cancer Society, West Coast University, Talbert Medical Group, PacifiCare/Secure Horizons and more.
TV, Radio, Video and Beyond
MedMen offers expertise in:
• Strategic brand marketing
• Direct response advertising
• Social network marketing
• TV and radio campaigns
• Corporate, sales and training videos
• 3D & 2D medical animation
"We deliver fast, effective relief from the pain of dull, overpriced health care advertising," Smith concludes.
MedMen's staff has won numerous national, regional and local advertising awards on its way to producing hundreds of TV spots, radio commercials and videos. Visit them at med-men.com and http://www.youtube.com/medmenbeardboy.
Call 714-734-0372 for more information.