Fitness Marketing Just Got a Lot Easier with FitnessGiftCards.com
Fitness marketing has been reinvigorated by Curtis Mock and FitnessGiftCards.com. Mock's idea of applying a new distribution method to an old promotion is quickly proving to be a game-changer in fitness marketing.
Online, October 4, 2013 (Newswire.com) - Fitness marketing is an area of expertise that a fitness industry entrepreneur struggles with every day. The fitness industry has become more and more competitive, which makes marketing activities all the more important. Curtis Mock has a knack for finding innovative and effective solutions in the fitness marketing arena. His company, Fitness Marketing Group, has been helping fitness business owners pump up their marketing activites since 2004. His latest innovation can be found at FitnessGiftCards.com.
Mock realized that the popular fitness marketing strategy of providing free trials or no-intiation fee promotions with traditional methods such as direct mail or email just doesn't have the return that it should, especially considering the high value of these types of offers. Free trial passes and no-initiation fee offers can often save consumers $50 to $100 or more, but consumers just don't respond to the offers like they used to. Mock recognized that it probably was not the offer itself that was the issue, it was the delivery method of the offer.
"It's way too easy to toss a coupon or a direct mail postcard into the recycling bin without even giving it a second thought," says Mock. "There's really not much about a flimsy piece of paper that communicates value. However, if you were to give someone a high-quality plastic card with the feel and the look of a credit card, with $50 printed on it, that screams value. That's why it makes perfect sense as a fitness marketing promotional tool. It's much harder to throw away, and the percentage redeemed is exponentially greater than a direct mail postcard or other paper coupon. Even if the original recipient doesn't have a use for it, they aren't going to throw away $50 - they'll give it to their friend or family member or someone who they know will appreciate it."
That's where FitnessGiftCards.com comes in. The company produces gift cards for fitness businesses that don't require loading and tracking value on the cards, but still have a very high perceived value in the mind of the recipient. Mock's designers customize the design to look exactly like a traditional gift card you might buy at a retail store or a restaurant. However, the value printed on the gift card is meant to be for an amount equal to the initiation fee or a month of fees, or whatever the fitness business is comfortable using to attract new business. This provides a way for fitness businesses to provide the same free-trial or no-initiation offers, but in a vehicle that provides a much better return on investment than many other fitness marketing methods.
"I am so proud of the success that my clients have had using these cards," beams Mock. "It requires a bit of creativity in your distribution strategies, but we are happy to help with some ideas on how we can integrate Fitness Giftcards into your existing fitness marketing activities, as well as provide some new ideas. And the great thing is that these work for gyms, bootcamps, personal trainers, athletic training facilities, yoga studios, you name it! I even have some clients who have nothing to do with the fitness industry, but they see the power of this marketing tool and have really embraced it into their marketing plan to take their business to the next level."
To learn more about using Fitness Gift Cards as your fitness marketing strategy, as well as view examples of previously created gift cards, visit http://www.FitnessGiftcards.com or call the company at 904-807-5950.