ESPEROS: Fighting Poverty One Backpack at A Time
Company Seeks to Provide Haitian Children with Access to Education and Empower Consumers to Carry Hope™
August 27, 2012 (Newswire.com) -
With its recent feature on NBC's Today Show, burgeoning Austin-based Company ESPEROS enjoyed a coming-out party as its backpacks were featured among the best to buy this Back to School season. Today Show host Al Roker raved about the quality of the bags and the company's mission, saying they were "rugged" and "awfully nice," respectively. With every bag ESPEROS sells, the company donates 50% of its gross profits to help fund yearly tuition for impoverished children in Haiti.
Current estimates show that there are 80 to 120 million school-aged children worldwide who lack access to any form of education. With yearly tuition as low as $15 in certain parts of the world, ESPEROS' goal is to empower consumers in the United States to make a lasting change by sending one child to school for a year with every bag it sells. Partnering with Fonkoze, a micro-finance institution based in Haiti, ESPEROS is striving to build up the local communities by investing in the Haitian workforce as well as the children it exists to serve.
In addition to providing impoverished children with an education, ESPEROS' backpacks are fit for the stylish consumer. Featuring a simple, appealing aesthetic and complete with a slew of modern amenities, the backpacks are both fashionable and utilitarian. Designed with the student and urban commuter in mind, the backpacks come outfitted with a padded laptop sleeve on the interior, a subtle zipper pocket for the iPod on the front flap, and a pocket on each side of the bag for additional storage. Made of durable natural canvas, the backpacks are built to last and feature a yearlong product warranty from the company. Tying the backpack together is the company's simple logo, a subtle reminder to others that those who wear the bags also "carry hope" for a child's future along with them.
Those interested can visit ESPEROS' website, www.esperosbags.com, to read more about the company and its mission, view and purchase its Classic backpack in Olive, Navy, Khaki, Slate, or Black, and find out how to get involved with the company on college campuses and in local communities across the country.
ESPEROS Founder and CEO, Oliver Shuttlesworth, said "We feel like we're creating something special. We're providing people with a great product and, most importantly, we're helping raise awareness of an issue that needs to be brought to light. As more and more consumers support socially conscious brands, there's an incredible opportunity for us to make a positive, substantive impact and that's very exciting. By providing a child with access to an education, we're working to inspire a sense of hope in the children and their communities that they can, in fact, enjoy a better future."
ESPEROS believes there are few things which are more empowering to a person than an education. The company is rapidly gaining recognition for the work it does to provide impoverished children in developing countries with access to an education. ESPEROS is dedicated to the children and families it exists to support and sends 50% of the profits from every product it sells to help fund yearly tuition for children in need.
Categories: Fashion and Apparel