Elegant Tennis Bracelets from Amoro.com

Amoro.com, is pleased to unveil an expanded line of tennis bracelets. Available in 14kt and18kt yellow, white, or pink gold and platinum, these elegant diamond bracelets are offered in a variety of carat weights and grades ranging from 0.90 to 3.50.

Tennis bracelets, which have been popular since the 1980s and take their name from an in-match jewelry mishap involving the legendary Chris Evert at the U.S. Open, have undergone a style evolution in recent years. No longer are they limited to a single row of uniformly set diamonds; instead, they now come in a wide array of designs that give consumers more choices and greater flexibility.

Amoro President and CEO Steve Crane views this evolution as part of the reason for the enduring popularity of tennis bracelets in an industry where mere trends tend to come and go quickly. "Subtle changes that introduce desirable new elements while simultaneously preserving the tennis bracelet's basic essence has been the key to sustaining its broad appeal over the course of decades," says Crane. "Our expert craftsmen recognize this fact and have done a masterful job introducing designs that intersperse groupings of diamonds with precious metal features without losing sight of what makes these diamond bracelets iconic."

Crane also acknowledges that a portion of his customer base will always prefer the classic look. "We absolutely understand the loyalty many women have for traditional tennis bracelets, so we do offer plenty of those as well," he says. "Boyfriends and husbands love them too because they make wonderful birthday, wedding, or anniversary jewelry gifts for the special lady in their life."

For more information about Amoro's revamped lineup of classic and contemporary diamond tennis bracelets, including detailed product descriptions and images, please visit www.Amoro.com today.

About: Founded in the Caribbean by duty free jewelry visionary Stephen Crane, Amoro.com derives its name from a combination of the Latin words for Love and Gold. Representing the world's most romantic duty free jewelry, each creation is intricately designed to uphold Amoro.com's tradition of fine craftsmanship ensuring that every item becomes a romantic celebration worthy of the Amoro.com name. Amoro.com provides fabulously affordable fine jewelry in both yellow and white gold with a variety of gemstones at duty free prices to please discerning jewelry lovers. For more information on our Quality, Service and Vision and to view our full line of romantic jewelry, visit Amoro.com.