Eco Mum Finalist In National Business Awards

Australian women are combining eco-friendly industries with home-based business flexibility to run successful enterprises while still caring for their young children.

TOWNSVILLE, North Queensland, eco business GreenUrLife is a finalist in the "Best Eco-Friendly Business" category of the 2010 AusMumpreneur Awards.

The only event of its kind in Australia; the AusMumpreneur Awards are coordinated by Connect2Mums - an online interactive magazine that connects Mums around Australia and New Zealand (www.connect2mums.com.au). The Awards celebrate and recognise the best and brightest Mumpreneurs in the industry, acknowledging success in business, product development, services and innovation.

GreenUrLife opened its online doors in 2008 when owner Karen Keynes, who has a passion for all things natural and eco, identified a gap in the niche market of eco-friendly kitchenware.

"The plastic revolution of the 50s has led to large amounts of plastic now being used in the kitchen for food preparation, serving and storage," she said. "Recent research has identified health concerns with regard to certain plastics and there is also the issue of lack of biodegradability in landfill."

After Mrs Keynes failed to find somewhere in Australia to purchase her own eco-friendly kitchenware, GreenUrLife was born (www.greenurlife.com.au).

A member of the North Queensland Small Business Development Centre's (NQSBDC) Home-based Business Network, Mrs Keynes was euphoric when notified that GreenUrLife was a finalist in the AusMumpreneur Awards.

"There are so many fantastic eco-friendly businesses in Australia and a lot of them are run by Mums. It really is a great privilege to be in such talented company and to have my business recognised as one of the best," Mrs Keynes said.

So what does it take to stand out from the crowd and be selected as one of the top five eco-friendly Mumpreneur businesses in the country for 2010? "Providing high quality, unique eco-friendly products; exceeding customer expectations with regard to service; incorporating eco-friendly practices throughout the business, and actively supporting local community and not-for-profit organisations are all things I believe helped GreenUrLife secure a finalist spot," Mrs Keynes reveals.

The winners of the AusMumpreneur Awards will be announced at a glamorous Awards dinner at Rydges Southbank in Brisbane on Saturday, July 31.

The North Queensland Small Business Development Centre has made it possible for Mrs Keynes to attend the awards ceremony and help put North Queensland small businesses in the spotlight.

"I am extremely grateful to the NQSBDC for their support - without them I would not be able to attend the ceremony," an appreciative Mrs Keynes said.

The North Queensland Small Business Development Centre is located at 184-188 Vickers Rd North, Condon. The NQSBDC can advise and assist in most business matters by visiting their website at www.nqsmallbusiness.com or calling the office on (07) 4723 8491.

The Home-based Business Group meets on the second Tuesday of each month from 4pm to 6pm and welcomes new members. Interested parties should contact the NQSBDC directly.

*ENDS*

For further information, please contact:

Karen Keynes
GreenUrLife
Ph: 0417 757 977
Email: enquiries@greenurlife.com.au
www.greenurlife.com.au