April 4, 2012 (Newswire.com) - DR Marketing Group, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, has announced a cooperative direct response venture with RBS Shaving LLC to launch BladeBuddy™.
BladeBuddy™ is a state of the art, cost-effective, eco friendly product which maintains the sharpness of a razor using a one of a kind silicone pad with a blade that gives you a close, comfortable shave for months.
On average, a consumer spends hundreds of dollars a year on razor blades. Since BladeBuddy™ blades last months instead of days, the cost of razors each year will reduce drastically. DR Marketing Group understands that consumers are looking to stretch their buying power that is why the executives at DR Marketing Group are confident that the BladeBuddy™ is the right product at the right time. DR Marketing Group expects the infomercials to start airing later in 2012.
Brad Romoff, CEO of RBS Shaving LLC said, "We're very excited to be launching BladeBuddy™ with DR Marketing Group via direct response television, and especially feeling confident that partnering with DR Marketing Group give us the edge for a successful campaign."
"We are extremely excited to be partnering with BladeBuddy™," said Lee Kaplan, Senior Director of DR Marketing Group. "We believe that they offer a truly innovative and incredible product that today's consumers will soon be discovering through the direct response marketing endeavor we're engaging in."
DR Marketing Group occupies a unique position in the direct response industry. They are a division of O2 Media, Inc., which produces the Lifetime Network's daily morning show for women, "The Balancing Act." As a part of their layering approach in direct response strategy, in addition to the DR Marketing Group infomercials, "The Balancing Act" will be featuring the BladeBuddy™ in an educational segment on their "Smart Shopper Series," which will assist in branding and heighten the product's chance of success.
For more information on DR Marketing Group's distinctive go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.
About DR Marketing Group
DR Marketing Group, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. DR Marketing Group has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. DR Marketing Group hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.DRMarketingGroup.com
About O2 Mediaâ„
Based in Pompano Beach, Fla., O2 Mediaâ„ is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Mediaâ„ has engaged, entertained and educated viewers with such popular shows as "The Balancing Act", www.TheBalancingAct.com, and "Designing Spaces", www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Mediaâ„ provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®. Household brands and blue chip companies alike, continue to depend on O2 Mediaâ„ for effectively communicating their message to consumers. For more information, visit http://www.o2mediainc.com.