Despite Recent Struggles; Honda Is Named Brand Of The Year
Honda is Highest Ranked Brand in "Full Line Automotive" category based on consumers' perceptions.
July 1, 2012 (Newswire.com) - Honda has been recognized as the "Brand of the Year" in the "Full Line Automotive" category according to the 2012 Harris Poll study. Honda received the highest numerical Equity Score among full line automotive brands included in the 2012 Harris Poll. Harris Poll EquiTrend is an annual brand health assessment from Harris Interactive that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones including familiarity, quality and purchase consideration.
"This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers," said Mike Accavitti, vice president of National Marketing Operations for American Honda. "The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year."
The 2012 Harris Poll study was based on opinions of 38,529 U.S. consumers ages 15 and over surveyed online between January 31 and February 20, 2012. "Highest Ranked" and "Brand of the Year" were determined by a pure ranking of a sample of full line automotive brands.
If you are interested in learning more about Honda, visit Honda Cars of McKinney if McKinney, TX. Their friendly staff will be happy to assist you in finding the perfect Honda vehicle to fit your lifestyle. You may also visit Honda Cars of McKinney online at, http://www.hondacarsofmckinney.com/.
About Honda Cars of McKinney
Honda Cars of McKinney, http://www.hondacarsofmckinney.com/, of the McKinney, TX area carries an extensive inventory of new and used Honda cars, trucks, SUVs, and minivans. The dealer's finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Texas Honda dealer provides auto services and Honda parts.