Public Relations & Marketing
Oklahoma City, Oklahoma
Targeted Distribution, Audience Targeting
Bad Penny Factory is an online marketing agency that specializes in both start-from-scratch strategies as well as campaign enhancement. The reason for two specializations? Because like any great agency in 2020, the Bad Penny Factory team knows that no two marketing campaigns are ever the same.
For new clients, Bad Penny Factory helps develop effective market exposure tactics for their businesses. For clients that already have established strategies in place, the team looks to improve the overall reach of their campaigns through additional content-based assets.
Recently, the agency worked with HSI Sensing, an industry leader in the engineering & manufacturing of reed switches and sensor technology.
With HSI Sensing already having established their brand within the industry, the majority of Bad Penny Factory's work was focused on achieving external exposure on a global scale.
While HSI Sensing was participating in regular conventions to help drive industry traffic to their manufacturing company, Bad Penny Factory sought a solution to develop integrated digital campaigns to boost exposure and reach customers not defined by event attendance.
The Bad Penny factory team needed a way to target audiences of people that had an interest in security and sensing, but weren't necessarily integrated into the industry to the point where they would attend in-person trade shows.
Newswire was able to deliver in helping Bad Penny Factory achieve external exposure for both for HSI Sensing and for other priority clients as well.
The major difference that Christine noticed came in the form of direct support from the Newswire team. She was able to achieve a greater return on media spend thanks to the editorial and technical assistance she received.
With the ongoing COVID-19 crisis impacting businesses across the country, Bad Penny Factory is continuing to work alongside their clients to ensure that their updated operations are clearly communicated to their customers and employees. Many of these clients are businesses that have quickly pivoted to helping their local communities during this time of need, so Bad Penny Factory is staying nimble in order to adapt with them as they navigate this new environment.
For more information about Bad Penny Factory, you can navigate to their official website by clicking here.
If you are interested in boosting your marketing campaigns and expanding your overall reach, learn more about Newswire's Earned Media Advantage Guided Tour today.