Cuker Interactive Named "Digital Agency of Record" by Trex Company
Leading manufacturer of wood-alternative decking and railing products Trex Company names Cuker Interactive as their "Digital Agency of Record."
December 5, 2012 (Newswire.com) - Trex Company, the industry leading manufacturer of wood-alternative decking and railing products, has recently named digital agency Cuker Interactive as their "Digital Agency of Record." Trex will partner with Cuker Interactive to lead their online marketing initiatives, beginning with a complete redesign of Trex.com.
Trex Company is the world's largest manufacturer of high performance wood-alternative decking and railing, with products stocked in over 5,500 retail locations worldwide. Trex's high quality, low maintenance outdoor living products offer unsurpassed weather resistance and enduring beauty to enhance any outdoor space.
Trex will partner with Cuker Interactive to launch a redesigned website with visuals and interactive tools to fully communicate the "Trex difference." The new Trex.com will be an immersive, visual experience to engage both consumers and contractors throughout the purchase cycle.
As Trex's "Digital Agency of Record," Cuker brings an award-winning approach and level of excellence within the manufacturing/home renovation industry. Cuker was recently honored with the prestigious "Best of Industry" award in Architecture from the Web Marketing Association's WebAwards for the new website of Eldorado Stone, the world's premier manufacturer of architectural stone veneer.
"As the world leader in wood-alternative decking, Trex needs a dynamic website that can match the brand's superiority in performance, weather-resistance, and quality," says Aaron Cuker, CEO of Cuker Interactive. "Trex has a compelling brand story and an unmatched dedication to both product performance and environmentally friendly practices. With the new website, we want to tell the Trex story even more to consumers."
About Trex Company:
Trex Company is the country's largest manufacturer of wood-alternative decking and railing products, marketed under the brand name Trex®. The company was formed in 1996 through the buyout of a division of Mobil Corporation and went public in 1999. Trex Company is headquartered in Winchester, Virginia, with manufacturing facilities in Fernley, Nevada and Winchester, Virginia. To learn more, please visit http://www.trex.com/.