Consumers Develop New Products

Online, December 24, 2009 (Newswire.com) - Solvster launched today the global platform www.solvster.com connecting companies and consumers to jointly develop new products.

The platform supports all steps in the front-end of product development connecting companies and consumers to collaborate from the trend identification to the idea screening.

"We know that 80% and more of new products fail on the market, mainly because they don't meet consumers' needs. Struggling to understand the needs at the front-end of the product development, companies waste significantly shareholder profit. We put the consumer in the center of product development and help companies optimize cost, time and profit." said Ulrike Eglhofer. "What is taking us apart from current processes and concepts is that we offer a collaborative front-end of product development. We are removing the barriers between companies and consumers and let them directly communicate from the very first step in the process."

Solvster enables companies to identify potential new products with three modules. The TrendQuest generates future trends of a product or industry, based on experts' opinion and consumer feedback. In a second step consumer provide ideas relevant to the trends in the IdeaQuest. Ideas best meeting company criteria are finally traded in the ShopQuest, identifying the potential next best-seller ready to get proto-typed and fully developed.

Solvster provides access to the modules at a fixed rate of Euro 4.900 to companies without the need to invest in infrastructure or software. More than 1.300 Members from over 50 countries and all regions have registered in only a few weeks and are ready to collaborate. Following our tagline we deliver - ideas to products.