Consumer Trends in the Hot Drinks Market in the US, 2011

Online, November 16, 2012 (Newswire.com) - This report Consumer Trends in the Hot Drinks Market in the US, 2011 provides the results of from Canadean's unique, highly detailed and proprietary online survey of consumers' Consumer Packaged Goods (CPG) consumption habits in the Hot Drinks Market in the USA, and forms part of an overall series covering all CPG product markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Marketers in the Hot Drinks market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report provides integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Hot Drinks market they account for and which consumer trends drive their behaviour, and as such allows marketers to develop strong growth strategies.

"Mid-Lifers" and older consumers are the most important age groups for coffee consumption in the US, featuring large numbers of heavy users. The importance of these groups is emphasized by the country's ageing population and older consumers' greater propensity to consume hot drinks.

Reasons to buy

• Gain unparalleled insight into exclusive consumer survey data for the following specific categories: Coffee, Tea and Other Hot Drinks.

• Understand consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

• Formulate future marketing strategies by understanding volume shares in 2011 for brands and private label sales tracked by the survey.

• Gain access to unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

For more details contact : Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441