Compass Edge Launches GoHotelsGo.com/zh Chinese Website

Online, November 12, 2012 (Newswire.com) - Compass Edge, a leading provider of online distribution and marketing solutions for independent hotels in Asia has today launched GoHotelsGo.com/zh Chinese website in conjunction with active engagement in the top Chinese social media channels. Compass Edge sees the opportunity to help its independent hotels in Asia to tap on the immense China outbound market.

With the rise of personal incomes and living standards, the outbound tourism of China grows by leaps and bounds. In 2011, 70.3 million border-crossings from Mainland China have been recorded, an increase of more than 20% compared to 2010. In the first half of 2012 the figure continued to rise by almost 20% compared to the same period last year, reaching 38.6 million border-crossings. In 2011, China ranked in third place as a global outbound tourism source market. [Source: COTRI, CNTA, CTA]

Chinese people are eager to go sightseeing overseas which creates an immense market for some nearby countries. The popular outbound destinations include Malaysia, Singapore, Thailand and Indonesia, etc.

"Most of the independent hotels in these destinations may not have the resources to have their own Chinese websites to cater to the China market." said Mr. Wing Lee, COO of Compass Edge. "However, online is very important to reach the China outbound market as the Chinese internet population has now crossed the 500 million mark. With the launch of GoHotelsGo.com/zh Chinese website, Chinese travelers can now check rates and availability in Simplified Chinese and book in real time for any Compass Edge hotels in these destinations."

In addition to GoHotelsGo.com/zh Chinese website, Compass Edge will broadcast hotels' specials and promotions in Chinese regularly on Chinese social media such as Sina Weibo, Douban, Renren, Kaixin and Youku, etc.

This initiative also benefits Compass Edge hotels in China. China, a country with an amazing population of over 1.3 billion, has an incomparably large domestic tourism market. In the recent decade, domestic tourism had a continuous increase of around 10% each year. Compass Edge China hotels can gain additional awareness and business through Compass Edge online sales and marketing efforts for the China market as well.