Chocolate Blog Breaks News of New Dark Chocolate Truffle

Online, February 26, 2011 (Newswire.com) - In a rare move, a UK chocolate blog called "Mostly About Chocolate" has trumped traditional media and released a review of the new dark marc de champagne chocolate truffle offering from Charbonnel et Walker. What makes this even more surprising is that Charbonnel has a royal warrant, aligning it more firmly with mainstream media reviewers than specialist bloggers.

Mostly About Chocolate, a blog which proclaims itself to be mostly, but not completely about chocolate blogging, is the passion of Judith Lewis, global head of search at Beyond, a digital media company. The endorsement of the blog by the royal warrant holder Charbonnel et Walker seems a strong indication of this blog as an authority on quality chocolate, as are the numerous other reviews of chocolate which have appeared on the blog before or soon after a new bar or blend hits the market, often ahead of peers.

This newest reveal of chocolate prior to widespread sale places the Mostly About Chocolate blog on the same footing as many food reviewers in traditional mainstream media, once again indicating a move away from traditional routes to market for products and moving firmly to vertical specialist blog. This breaking of reviews of new chocolate, if a trend, could be the final nail in the coffin of traditional media review outlets, firmly proclaiming specialist blogs as the new force in food reviewing.

In addition to being selected as one of only two blogs to receive an advanced preview of the new dark chocolate truffle from the royal warrant holder, the Mostly About Chocolate blog was recently ranked the fourth most popular blog in the Wikio Gastronomy category, regarded as important by other foodie bloggers as well as being named one of the top chocolate experts at Sulia.