Cartasite Collaborates WIth Nokia Location & Commerce To Improve Driver Safety

New relationship allows Cartasite's ROVR technology to assess speed-related drving habits in the energy industry against posted limits in the U.S. and Canada

Denver-based technology firm Cartasite has collaborated with Nokia Location & Commerce to provide Nokia speed limit data for Cartasite's ROVR - Real-time Onboard Vehicle Reporting system or ROVR™ device in the U.S. and Canada. The National Institute for Occupational Safety and Health reported in 2011 that more than 40% of all injuries and fatalities in the oil and gas extraction industry were attributed to vehicular operations.

"Previously, the system had to be manually configured with speed limit information in order to capture speeding events," explains Mark Mason, vice president of development for Cartasite. "With our new feature, we now have a much better view of driver behavior. The NAVTEQ® Map provides us with a more accurate and comprehensive ability to detect speeding to then identify patterns of driver behavior. We then work to remedy this with our scorecard technology, and help save lives."

The management of speed through appropriate speed limits is an essential element to driver safety in the energy industry. ROVR™ measures a vehicle's speed in real-time and compares it to the posted speed limit in order to provide feedback on a scorecard to improve driver safety.

ROVR™ measures driver behavior through an advanced monitoring system. The portable box includes an accelerometer which measures subtle movements of the vehicle that have been shown to be indicative of distracted or aggressive driving patterns. It captures GPS location and current speed information which is streamed back to cloud servers in real time. Using sophisticated algorithms, this driver's behavior data processed to determine if a speeding event has occurred and is translated into a driver scorecard which is emailed to each driver every week.

"Our collaboration with Cartasite's ROVR™ advances the current product offerings of automotive solutions in the market," said Roy Kolstad, Vice President of Enterprise. "Posted Speed Limits are collected by our field analysts that drive the roads in order to collect the most precise information. The NAVTEQ® Map arms drivers with the most accurate knowledge of the road, and we hope drivers will make better decisions."

For years the energy industry has tried a myriad of strategies to influence behavior, yet the risk of motor vehicle incidents (MVI's) remains a challenge for the industry and remains at the top of the list of hazards. As the industry continues to focus on safety, Cartasite and Nokia are leading the way to better safety habits among drivers in the oil and gas industry through their innovative use of technology. For more information on ROVR™ please visit:

About Cartasite
Founded in 2004, Cartasite is transforming field operations for the oil and gas industry by connecting every vehicle, every asset, and every remote worker. Optimized for the demands of global exploration, production, and service companies, Cartasite is enhancing safety, security, and efficiency for some of the most successful corporations in the world through its real-time tracking and monitoring devices. For more information about Cartasite, visit or call 303-865-3141.

About Nokia `s Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company's Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at

Categories: Computer Software

Tags: driver safety, fleet management, GPS_Tracking

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