Media Strategist

Who is Newswire?

At Newswire, we are an agile group of tech and media junkies, always looking to find better ways to help our clients connect to their audiences. We offer a comprehensive SaaS based Media and Marketing platform that helps our clients across the globe send, analyze and create greater return from their PR & Communications efforts. We help our clients deliver the Right Message to the Right Audience at the Right Time through the Right Medium.

Role and Responsibilities

  • Serve as Account Manager and the daily point of contact to key accounts.
  • Lead client discovery sessions with key stakeholders in order to identify strategies based on clients’ products, industry, and goals.
  • Create and present integrated media and marketing strategies to clients.
  • Manage day-to-day client activities, including onboarding, researching, planning, campaign implementation.
  • Lead client meetings, liaising and updating clients on campaign activity.
  • Develop go-to-market strategies on behalf of clients and develop assets including whitepapers, email marketing copy, target audiences, pain points, value propositions and qualifying questions in order to drive leads and value.
  • Develop press release topics, news angles, stories and pitches to further client’s profile, products and services.
  • Proactively pitch press releases and feature ideas to regional, national and trade journalists across print, broadcast and online.
  • Build and maintain a network of media contacts in target industries.
  • Monitor media coverage, research industry trends and stay up-to-date on current events.
  • Monitor, report and evaluate campaign performance and adjust as necessary
  • Prepare performance reports and analyses for clients based on key initiatives.
  • Responsible for client retention and execution of client strategy.
  • Collaborate with cross-functional teams including sales, marketing, content and leadership.

Experience Requirements

  • Bachelors degree in public relations, communications, marketing, or related
  • 3-5 years’ experience in public relations or integrated marketing agency
  • Comfortable working in a fast-paced, startup environment
  • Experience in an agency environment is a plus
  • Experience managing client accounts and relationships
  • Media relations experience
  • Excellent presentation, verbal and written communication skills
  • Ability to produce quality work under tight deadlines
  • Experience with project management software
  • Knowledge of SEO fundamentals
  • Ability to lead multiple accounts, serving as a strategist and project manager
  • Comfortable counseling C-level executives on integrated media and marketing strategies

We are a remote first organization. Although our company headquarters is located in sunny Sarasota, FL, our staff is scattered throughout the United States as we are 100% remote.

Newswire offers business casual dress, coffee, snacks, catered lunches, monthly chair massages and other amenities. Each employment package includes competitive salary, bonus and commission plan, access to 401(k) after 6 months with company match, medical, dental and vision coverage and paid vacation.

This position and many others at Newswire are now 100% remote.