Director of Media Strategy

Who is Newswire?

At Newswire, we are an agile group of tech and media junkies, always looking to find better ways to help our clients connect to their audiences. We offer a comprehensive SaaS based Media and Marketing platform that helps our clients across the globe send, analyze and create greater return from their PR & Communications efforts. We help our clients deliver the Right Message to the Right Audience at the Right Time through the Right Medium.

What is the role?

The Director of Media Strategy’s primary responsibility is to ensure retention of Newswire’s Media Advantage Program clients at Newswire, reporting directly to the Chief Marketing Officer as the business unit manager. The Director of Media Strategy helps support the Sales team to research prospects, conduct pre-sales discovery and ensure proper expectations around deliverables are set. The Director oversees the handoff of clients from sales to delivery and maintains relationships throughout the engagement to ensure satisfaction, value creation and that all reporting and production milestones are met.

Role and Responsibilities

  • Conduct needs analysis and company research in order to develop a last page executive summary, contract deliverables, and client expectation setting as part of a pre-sales function.
  • Assist the sales team in meeting their goals for new Media Advantage Plan sales each month.
  • Coordination of client onboarding, setting and running handoff calls, client kickoff calls and monitoring client deliverables.
  • Monitor and participate in client performance calls and client education each quarter.
  • Monitor all project plans to ensure timely delivery
  • Conduct client surveys and maintain executive contact with all clients.
  • Ensure timely reassessments are performed, proposals are created for renewals and client retention goals are met.
  • Ensure payments are addressed in a timely manner
  • Ensure timely and accurate renewal forecasts are achieved each month and each quarter.
  • Work with Regional Sales Directors to achieve regional quotas for customer retention, renewals, upgrades, and unit sales 
  • Ensure client satisfaction by leveraging third party review platforms in a systematic way
  • As requested and required by the executive team additional duties will include media pitching, partnership management, hiring and training 

Experience Requirements

  • Bachelor's degree in public relations, communications, marketing, sales or related
  • 5-7 years’ experience in public relations, communications, sales or related integrated marketing
  • Comfortable working in a fast-paced, startup environment 
  • Experience in an agency environment is a plus
  • Experience managing contracts
  • Experience writing press releases and editorial content is a plus
  • Media, marketing, sales and account management experience 
  • Excellent presentation, verbal and written communication skills
  • Ability to produce quality work under tight deadlines
  • Experience with project and client management 
  • Experience with data management, campaign analytics and performance insights
  • Experience managing and developing teams
  • Experience liaising with internal stakeholders and executive leaders, C-suite
  • Knowledge of CRM systems
  • Ability to develop and implement processes, reporting and use to provide analysis and plans to the executive team.

We are a remote first organization. Although our company headquarters is located in sunny Sarasota, FL, our staff is scattered throughout the United States as we are 100% remote.

Each employment package includes competitive salary, bonus and commission opportunities, access to 401(k) after 6 months with company match, medical, dental and vision coverage and paid vacation.

This position and many others at Newswire are now 100% remote.