At Newswire, we are an agile group of tech and media junkies, always looking to find better ways to help our clients connect to their audiences. We offer a comprehensive SaaS based Media and Marketing platform that helps our clients across the globe send, analyze and create greater return from their PR & Communications efforts. We help our clients deliver the Right Message to the Right Audience at the Right Time through the Right Medium.
Position Overview
The Campaign Manager’s primary responsibility is managing the production for the Media Advantage Program clients at Newswire,
reporting directly to the Media and Marketing Strategist as the account manager. The Campaign Manager executes the campaigns
within Newswire’s platforms based on the direction and strategy developed by the Media and Marketing Strategist with the client.
Summary
New client Newswire platform set up - add credits, media room, media alerts, company information and Logos
Support the execution, monitoring and measurement of public relations and marketing campaigns
Creates targeted marketing lists for each of the client’s target audiences
Create and maintain a list of media contacts in print, broadcast and online outlets for each of the client’s target media audiences
Develop Writing orders for client press releases, directing editorial and writing teams through press release production
Submits finalized press releases for distribution
Set up and scheduling of targeted media email programs
Set up and scheduling of targeted marketing programs
Collaborate with cross-functional teams including account managers, sales, marketing, editorial and executive team.
Monitor media coverage, research industry trends and stay up-to-date on current events.
Monitor, report and evaluate campaign performance and adjust as necessary
Prepare performance reports and analyses for clients based on key initiatives.
Experience Requirements
Bachelor's degree in public relations, communications, marketing, or related
1-2 years’ experience in public relations or related integrated marketing agency
Comfortable working in a fast-paced, startup environment
Experience in an agency environment is a plus
Experience managing production, content, projects is a plus
Experience writing press releases and editorial content is a plus
Media relations experience
Excellent presentation, verbal and written communication skills
Ability to produce quality work under tight deadlines
Experience with project management software
Experience with data management, campaign analytics and performance insights
Knowledge of SEO fundamentals
Ability to execute campaigns for multiple accounts, serving as a project manager
Self starter with strong problem solving skills
Detailed
Liaise with Media and Marketing Guided Tour Team - The Campaign Manager will facilitate
the campaign strategy for the Media Advantage Platform team, including researching media outlets & contacts,
preparing & distributing press releases, setting up media alerts & media rooms and analyzing &
reporting on campaign data.
Analyze Data - In order to gain a clear overview of the customer’s account, Campaign Managers
analyze a multitude of data, such as vision, go to market strategy, whole product and project
budgets. From this data, they can create and implement an action plan, once they’ve gained
the client’s agreement.
Build Campaigns - A key aspect of the Campaign Manager’s role is build processes and productivity
within teams for better and more efficient execution of tasks and projects. The Campaign Manager
supports many different projects to ensure cohesion between project teams and to make sure that
projects meet the initial brief from the client.
Identify Campaign Optimizations & Opportunities - The Campaign Manager finds opportunities to improve
campaign performance by research media coverage and trends, analyzing past performance and tracking
key performance indicators (KPIs).
Prepare Reports on Project Performance - The Campaign Manager prepares reports on customer projects
to identify achievements and goals met as well as to highlight any areas for improvement going forward.
Applying Knowledge of Media and Marketing Strategies - Develop PR plans alongside a team.
Utilize media savvy with print and broadcast mediums. Effectively influence decision-makers
to promote their brand with an understanding of how broadcast media and its various audiences work.
We are a remote first organization. We have offices in Raleigh, NC but our staff are scattered throughout the globe as we are 100% remote.
Each employment package includes competitive salary, bonus and commission opportunities, access to 401(k) after 6 months with company match, medical, dental and vision coverage and paid vacation.
This position and many others at Newswire are now 100% remote.
