Accutrac Capital Solutions is pleased to announce the appointment of Bruce Sayer as their new Director of Marketing
March 5, 2013 (Newswire.com) - Though new to his role, Bruce isn't new to Accutrac. Through his independent marketing firm, TradeWinds Marketing Services, Bruce was involved from the company's inception with Accutrac's marketing and branding. As part of his new in-house role, Bruce will facilitate and coordinate the overall marketing efforts for the U.S. market, Canadian market, head office and Accutrac's affiliate companies.
"Bruce's new role as Director of Marketing is part of an overall growth plan that is targeted to expand our company's market share and increase revenues exponentially over the next 10 years," explains co-founder Charles Sheppard. "We're happy to have Bruce onboard to work closely with our senior management team, account executives and 3rd party suppliers to further develop the Accutrac brand and grow brand recognition."
A veteran in marketing and brand management: Bruce spent 21 years in the Aerospace industry providing marketing support to engineering and public relations departments. Through TradeWinds, he spent another 10 years as an independent marketing expert servicing a wide variety of clients in the financial services, transportation services, new home builders, retail and hospitality and tourism industries.
"I have the greatest respect for co-founders Charles Sheppard and Ken Judd for their entrepreneurial savvy and for their up front, honest business principles," says Bruce. "Their vision is clear, their objectives are aggressive but realistic and their approach is targeted, measurable and planned. It's a tremendous pleasure and a privilege to be working for a company with such a strong future...one that values its employees and provides a real value benefit to the marketplace."
Bruce's key roles include coordinating and tying together all campaigns; from internet marketing, to print advertising, to corporate presentations, to tradeshow exhibits. He'll provide the tools and materials needed to better communicate Accutrac's service offerings and capabilities to the marketplace.
About Accutrac: Headquartered in Orillia, Ontario, Accutrac Capital Solutions is Canada's leading alternative financing company. Their US affiliate, Accutrac Capital is headquartered out of Fresno, California. Accutrac offers factoring, alternative financing and related products for the trucking industry, purchase order financing and accounts receivable management solutions to help businesses across Canada and the US keep their cash flow healthy.
For more information about Accutrac, contact Accutrac at www.AccutracCapital.com.