With so many communication touchpoints at our fingertips, choosing the right ones for your brand can feel overwhelming. <\/p>\n\n\n\n
A tried-and-true marketing vehicle that\u2019s withstood the test of time is press release distribution<\/a>.\u00a0\u00a0<\/p>\n\n\n\n However, just like with any marketing initiative, you need a plan. <\/p>\n\n\n\n In this blog post, we share seven best practices for distributing press releases to reach more people and increase online visibility. <\/p>\n\n\n\n Step 1: Identify a Newsworthy Angle<\/strong> <\/p>\n\n\n\n A successful campaign is relevant to the target audience and the media. And it all starts with a newsworthy angle. <\/p>\n\n\n\n A newsworthy angle gives your campaign purpose. It elevates the context of the message you\u2019re sharing. <\/p>\n\n\n\n If you want to learn more, check out our How to Develop a Newsworthy Angle<\/em><\/a> <\/em>Smart Start. <\/p>\n\n\n\n Step 2: Follow the Proper Press Release Format<\/strong> <\/p>\n\n\n\n A proper press release format is crucial in effectively sharing your message with your target audience and the media. <\/p>\n\n\n\n Follow this press release format: <\/p>\n\n\n\n Step 3: Optimize your Content for SEO<\/strong> <\/p>\n\n\n\n Websites aren’t the only ones that can benefit from search engine optimization (SEO); it’s also a crucial component of the press release distribution puzzle. When writing an optimized campaign, be sure to include relevant keywords (to your audience and the topic of the content) in your headline and two to three times throughout the body of your release. <\/p>\n\n\n\n Including SEO keywords in your campaigns will improve your search visibility and better the odds of your target audience and the media finding your content. <\/p>\n\n\n\n Step 4: Choose the Right Distribution Channel<\/strong> <\/p>\n\n\n\n Just as the content of your press release is important, so are the distribution channels you choose. <\/p>\n\n\n\n At Newswire, we offer customers their choice of our 10 distribution channels to help you distribute the right message to the right audience at the right time. <\/p>\n\n\n\n Explore our distribution options, here<\/a>. <\/p>\n\n\n\n Step 5: Support your Campaign with Media Pitching<\/strong> <\/p>\n\n\n\n You still have work to do after your campaign hits the wire. Now’s the time for you to craft customized pitches to send to relevant journalists and media contacts. <\/p>\n\n\n\n Our Media Pitching 101 Smart Start<\/a> offers tips, advice, and a free template you can use today. <\/p>\n\n\n\n But, if you’d rather someone else handle this portion of the process for you, we can help with that too. <\/p>\n\n\n\n Check out our Optimized Press Release Services<\/a>.<\/a> This plan bridges the gap between your brand and the media.\u00a0\u00a0<\/p>\n\n\n\n7 Press Release Distribution Best Practices <\/h2>\n\n\n\n
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