You did it! You officially launched your new company. Now it\u2019s time to share your news with the world. <\/p>\n\n\n\n
A great way to introduce your company to the public is with, you guessed it, a press release. <\/p>\n\n\n\n
A company launch press release is the perfect marketing vehicle to deliver your news to your target audience and attract media attention. <\/p>\n\n\n\n
If you landed on this blog, our guess is you\u2019re ready to share your news, and we\u2019re here to help. <\/p>\n\n\n\n
Keep reading for six tips to write and distribute your company launch press release! <\/p>\n\n\n\n
To make sure your company launch press release addresses the most important information, you need to pay close attention to the press release format and include the following: <\/p>\n\n\n\n
Headline<\/strong> \u2013 This is the first thing readers see. Make sure it grabs their attention and draws them in to click. Download our Compelling Headlines Smart Start<\/a> for actionable advice! <\/p>\n\n\n\n Sub-headline<\/strong> \u2013 In this section, you can give readers a quick summary of the story of your company launch. Think of this as a teaser for the rest of your press release. <\/p>\n\n\n\n Dateline<\/strong> \u2013 Located at the beginning of the first paragraph, the dateline includes the location and date. Your dateline lets readers know when and where things are happening. <\/p>\n\n\n\n Body text <\/strong>\u2013 This is the central part of your press release. The body text summarizes your company launch announcement. Provide the most relevant and newsworthy information about your business. Follow the inverted pyramid<\/a> to include the main points of your announcement. <\/p>\n\n\n\n At the end of your press release, explain why your company launch addresses a current need or solves a problem. <\/p>\n\n\n\n Boilerplate<\/strong> \u2013 This condensed \u201cAbout Us\u201d section highlights the most important facts you want people to know about your business. Learn how to write a press release boilerplate<\/a>. <\/p>\n\n\n\n Contact information<\/strong> \u2013 Include the person’s name, title, phone number, and email for the media to reach out. <\/p>\n\n\n\n How will your product(s)\/service(s) benefit the end user? Build a strong narrative with your press release by: <\/p>\n\n\n\n By sharing this type of information, you’ll appeal to your target audience, better your chances of capturing the media’s attention, and secure earned media coverage that boosts brand awareness and reach. <\/p>\n\n\n\n The quotes you include should come from senior-level executives and\/or topic matter experts in your organization. <\/p>\n\n\n\n Press release quotes should highlight why your company is important and align with the main message of your campaign. <\/p>\n\n\n\n Quotes give journalists something easy to extract from your article and share in their article. <\/p>\n\n\n\n Including high-quality imagery and videos in your campaigns can make them visually appealing to your readers and are excellent ways to break up large blocks of text, improving your campaign\u2019s readability<\/a>. <\/p>\n\n\n\n What images could you share in your new company launch press release? <\/p>\n\n\n\n Here are some ideas: <\/p>\n\n\n\n#2 Build a Strong Narrative <\/strong> <\/h2>\n\n\n\n
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#3 Include Quotes <\/h2>\n\n\n\n
#4 Add High-Quality Multimedia <\/strong> <\/h2>\n\n\n\n