Have you ever read press release content and kind of glazed over because it was so boring? <\/p>\n\n\n\n
I\u2019m sure we all have, but your press release distribution<\/a> efforts don\u2019t have to be like that.\u00a0\u00a0<\/p>\n\n\n\n Press releases should include personality while still providing the facts about your announcement. <\/p>\n\n\n\n This blog post provides four tips to enhance your press release campaigns and create engaging content for your audience. <\/p>\n\n\n\n No matter your announcement, your press release format<\/a> should stick to this structure: <\/p>\n\n\n\n Headlines <\/strong> <\/p>\n\n\n\n Your headline<\/a> should get someone to stop their scroll and read on. <\/p>\n\n\n\n Attention-grabbing headlines include just enough information to pique a person\u2019s curiosity. <\/p>\n\n\n\n Tip: Do your best to keep your headlines under 100 characters. <\/em> <\/p>\n\n\n\n Press Release Summary <\/strong> <\/p>\n\n\n\n A press release summary<\/a> is like an overview that sets the stage for the content of your press release. It’s found between the headline and the body of your campaign. <\/p>\n\n\n\n When writing your press release, focus on the important information. <\/p>\n\n\n\n To cover everything your audience and the media need to know, use the inverted pyramid<\/a>. <\/p>\n\n\n\n The inverted pyramid addresses the 5 W\u2019s + How: <\/p>\n\n\n\n You might be tempted to add more details but don\u2019t! You can always share that information in a blog post or email campaign. <\/p>\n\n\n\n Keep your press release focused and concise. <\/p>\n\n\n\n Remember, the ideal length of a press release<\/a> is between 300-500 words. <\/p>\n\n\n\n Boilerplate <\/strong> <\/p>\n\n\n\n A press release boilerplate is a short summary of your company. It’s similar to an “About Us” section. <\/p>\n\n\n\n It’s designed to emphasize the important facts of what you want people to know about your business. <\/p>\n\n\n\n Read our blog post to learn more and for a free boilerplate template<\/a>. <\/p>\n\n\n\n There\u2019s a common misconception that traditional press releases are boring, some could even say sterile. <\/p>\n\n\n\n When done right, a press release can attract readers’ attention by using your brand’s unique voice and style. <\/p>\n\n\n\n If you\u2019re struggling to nail down an attention-grabbing tone, keep the following in mind: <\/p>\n\n\n\n Use everyday language \u2013 Steer clear of industry jargon. A press release is meant to build a buzz around your announcement, not confuse your reader. <\/p>\n\n\n\n Keep it concise <\/strong>\u2013 Keep your readers\u2019 interest by using short, but informative sentences. Long, run-on sentences will frustrate your reader and likely have them clicking off your content. <\/p>\n\n\n\n Avoid passive voice <\/strong>\u2013 What sounds better? <\/p>\n\n\n\n The award was won by Newswire <\/strong> <\/p>\n\n\n\n Newswire won the award. <\/strong> <\/p>\n\n\n\n The second one, right? The difference is the first uses passive voice and the second uses active voice. <\/p>\n\n\n\n The second packs more of a punch and exudes a level of confidence. <\/p>\n\n\n\n Use active voice in your press release campaigns to improve the readability<\/a> of your content. <\/p>\n\n\n\n Your quotes are important. It\u2019s a part of your press release where you can add personality and expand on the story you\u2019re sharing. <\/p>\n\n\n\nOrganize your Press Release <\/strong> <\/h2>\n\n\n\n
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Body Copy <\/strong> <\/h2>\n\n\n\n
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Maximize Your Words <\/strong> <\/h2>\n\n\n\n
Put Effort into Your Quotes <\/h2>\n\n\n\n