{"id":9628,"date":"2023-03-31T05:33:32","date_gmt":"2023-03-31T09:33:32","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9628"},"modified":"2024-04-09T15:06:08","modified_gmt":"2024-04-09T19:06:08","slug":"what-is-an-online-media-room-and-what-to-include","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/what-is-an-online-media-room-and-what-to-include","title":{"rendered":"What is an Online Media Room and What to Include"},"content":{"rendered":"\n<p>An online media room is where companies compile their best news stories (think press releases, articles, awards, number sheets, etc.), as well as their media assets, and the contact information of the PR person in their organization.<\/p>\n\n\n\n<p>This portion of a website is primarily meant for the media, however, potential customers will also land on this page during their research phase to see your accomplishments and learn more about your company\u2019s updates.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Creating and maintaining an online media room on your website can help you organize your news and make it easier for journalists to discover multiple reasons <em>why<\/em> they should pursue your stories.&nbsp;&nbsp;<\/p>\n\n\n\n<p>And, that\u2019s why in today\u2019s blog, whether you have a media room already or are thinking of creating one, we\u2019re getting back to basics and covering&#8230;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The benefits of an online media room\u00a0<\/li>\n\n\n\n<li>Four things your media room should include\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-benefits-of-an-online-media-room-nbsp\"><strong>The benefits of an online media room<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Let\u2019s be honest&#8230;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The internet is an overwhelming place.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There\u2019s more content available to us than we could ever consume in a lifetime.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Because of this, if consumers can\u2019t find what they\u2019re looking for almost immediately, they\u2019ll call of the mission.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This is where an online media room comes in handy for a company because it compiles its most important news and information all in one, centralized location.<\/p>\n\n\n\n<p>The other benefits of building a media room include:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Customization<\/strong> \u2013 It&#8217;s your media room, so you can do what you want with it. This level of customization helps companies control the narrative and position their messages based on their short- and long-term goals.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li><strong>Convenience<\/strong> \u2013 Think of it as a one-stop shop where journalists can do their research about your company to help them write their stories.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li><strong>Communication<\/strong> \u2013 Everyone inside and outside of your organization can stay in the know of your company\u2019s latest news.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<p>Keep these benefits in mind when building your newsroom to help you focus solely on the content that positions your brand as a thought leader and expert in your industry.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 things your media room should include<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When building a media room, think of the quote <em>if everything is bold, nothing is bold<\/em>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With that in mind, you\u2019ll want to be selective and deliberate in what information lives in your media room. <\/p>\n\n\n\n<p>Here are four things you should include:&nbsp;<\/p>\n\n\n\n<p><strong>Brand profile<\/strong>&nbsp;<\/p>\n\n\n\n<p>Don\u2019t send readers on a wild goose chase trying to find your information. Include a succinct boilerplate that addresses:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The backstory of your company (What year was it founded? By who? Why? What do you do?)\u00a0<\/li>\n\n\n\n<li>Your company\u2019s mission and values\u00a0<\/li>\n\n\n\n<li>Achievements that illustrate your company\u2019s value\u00a0to the consumer<\/li>\n\n\n\n<li>Company milestones\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Relevant Content<\/p>\n\n\n\n<p>As mentioned before, an online media room is a centralized place for a brand\u2019s most important information.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To that point, consider including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Press releases\u00a0<\/li>\n\n\n\n<li>Data sheets\u00a0<\/li>\n\n\n\n<li>Earned media opportunities\u00a0<\/li>\n\n\n\n<li>Press kits<\/li>\n<\/ul>\n\n\n\n<p>Be selective in what you choose to include. Remember, journalists are coming to your media room for information that will help them write their stories and leads are coming here as part of their vetting process.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Serve them with the most relevant and informative content you have about your brand.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Press Kit<\/strong>&nbsp;<\/p>\n\n\n\n<p>Serve your information on a silver platter to the media by building a press kit that includes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your brand\u2019s bio\u00a0<\/li>\n\n\n\n<li>Brand logos\u00a0<\/li>\n\n\n\n<li>Hi-resolution imagery (headshots of executives, products, events, etc.)\u00a0<\/li>\n\n\n\n<li>Highlights of company awards and milestones\u00a0<\/li>\n\n\n\n<li>A current company contact (name, title, phone number, email address)\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Social&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>Share your brand\u2019s social media handles to make it easier for journalists and website visitors to find, connect, and engage with you.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Build your digital presence with a Newswire Newsroom<\/strong>&nbsp;<\/p>\n\n\n\n<p>Did you know we provide <a href=\"https:\/\/www.newswire.com\/media-room\">online media room services<\/a>?<\/p>\n\n\n\n<p>It\u2019s here you can showcase your coverage and curate your content in one, convenient location:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Share your images and video content.\u00a0\u00a0<\/li>\n\n\n\n<li>Highlight important press releases\u00a0<\/li>\n\n\n\n<li>Design a stunning page without code.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If you&#8217;d like to learn more about our Newsroom offering, click <a href=\"https:\/\/www.newswire.com\/product_form?source=Newsrooms%20Page&amp;product=newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An online media room is where companies compile their best news stories (think press releases, articles, awards, number sheets, etc.), &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1118],"tags":[1964],"class_list":["post-9628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsroom","tag-online-media-room"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Online Media Room and What to Include - Newswire<\/title>\n<meta name=\"description\" content=\"An online media room is part of a company\u2019s website where they compile their best news stories. 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