Tax season is underway and from now until April 15, people all over the country will organize their information and file their taxes. Some people do it alone while others rely on the expertise of accountants to do the heavy lifting. <\/p>\n\n\n\n
As people\u2019s attention shifts to the tax mindset, accounting firms have a unique opportunity to capitalize and draw in more business. <\/p>\n\n\n\n
Right now, your tax services are top of mind. <\/p>\n\n\n\n
But, what about the rest of the year?<\/p>\n\n\n\n
Those \u201coff\u201d months are the perfect time for accounting firms to place an emphasis on building online visibility with national press release distribution.<\/a>\u00a0<\/p>\n\n\n\n If you start now, you\u2019ll be in a better position to generate new business by the time tax season rolls around next year. <\/p>\n\n\n\n So, how can you put press release distribution to work for your brand?<\/p>\n\n\n\n Because press releases can be used for multiple reasons, there isn\u2019t a single way to define the success of a press release campaign. However, there are unifying benefits that companies of all sizes and industries can experience. These include:<\/p>\n\n\n\n Success with press release distribution starts with choosing the right press release distribution services to amplify your messaging. <\/p>\n\n\n\n Our press release offerings serve unique purposes in helping companies build brand awareness and stand out from their competition. <\/p>\n\n\n\n Our services include:<\/p>\n\n\n\n A common thread that pulls these offerings together is search engine-optimized press releases<\/a>. <\/p>\n\n\n\n These press releases are newsworthy and relevant and can pique the interest of your target audience and the media. <\/p>\n\n\n\n For accounting firms, in particular, identifying interesting and searchable topics is the first step in the promotion process. Here are a few content press release prompts to consider:<\/p>\n\n\n\n The goal of the consistent creation of valuable press releases is to position your accounting firm as a go-to tax resource and facilitate earned media mentions. <\/p>\n\n\n\n Examples of earned media mentions include:<\/p>\n\n\n\n These media mentions are like gasoline to your brand-building fire. That\u2019s because earned media mentions<\/a> in relevant publications provide companies with a number of benefits including:<\/p>\n\n\n\n Awareness<\/strong> – Earned media mentions help companies build relevant backlinks<\/a> that can boost SEO performance and position the brand as an expert in their industry.<\/p>\n\n\n\nThe Power of Press Release Distribution<\/strong><\/h2>\n\n\n\n
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Newswire\u2019s Press Release Distribution Offerings<\/strong><\/h2>\n\n\n\n
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Press Release Distribution and Earned Media<\/strong><\/h2>\n\n\n\n
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