{"id":9535,"date":"2022-11-14T09:27:51","date_gmt":"2022-11-14T14:27:51","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9535"},"modified":"2024-02-01T12:31:28","modified_gmt":"2024-02-01T17:31:28","slug":"small-business-saturday-ideas-guaranteed-to-build-a-buzz","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/small-business-saturday-ideas-guaranteed-to-build-a-buzz","title":{"rendered":"Small Business Saturday Ideas Guaranteed to Build a Buzz"},"content":{"rendered":"\n<p>When you think of a small business, odds are the classic \u201cmom and pop\u201d shop comes to mind. They&#8217;re the type of business that&#8217;s been in the family for decades and the handful of employees they do have are mostly family members.<\/p>\n\n\n\n<p>While true, the Small Business Administration (SBA) defines a &#8220;small business&#8221; as \u201ca firm that has fewer than 500 employees.\u201d<\/p>\n\n\n\n<p>In 2021, the SBA shared that there are 32.5 million small businesses in the United States.<\/p>\n\n\n\n<p>With Small Business Saturday on the horizon, it&#8217;s the perfect time to get creative and build brand awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-small-business-saturday\"><strong>What\u2019s Small Business Saturday?<\/strong><\/h2>\n\n\n\n<p>In 2010, American Express founded Small Business Saturday and in 2011, it became cosponsored by SBA.<\/p>\n\n\n\n<p>Small Business Saturday takes place on the first Saturday after Thanksgiving. This holiday gives businesses a platform to promote their brands during the busiest shopping season of the year.<\/p>\n\n\n\n<p>So, whether you\u2019re a family-owned business or a blossoming start-up, building a buzz is essential in generating new business and nurturing relationships with your current customer base.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-three-small-business-saturday-marketing-ideas\"><strong>Three Small Business Saturday Marketing Ideas<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-a-giveaway-nbsp\"><strong>Create a giveaway&nbsp;<\/strong><\/h2>\n\n\n\n<p>There\u2019s a reason people love in-store samples, free stuff is just\u2026better.&nbsp;<\/p>\n\n\n\n<p>Channel that mindset with a giveaway of your own. <\/p>\n\n\n\n<p>If you&#8217;re an online business or brick-and-mortar, the details of your contest will differ. But, the intent remains the same &#8212; to build excitement and brand awareness.<\/p>\n\n\n\n<p>If you\u2019ve never run a giveaway before here are some things to consider:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Make the prize worth their participation <\/strong>&#8211;&nbsp; Let\u2019s be honest, a $5 discount won\u2019t get people to take action. But, a prize bundle worth $150 might. Put yourself in the shoes of your audience and ask, \u201cWhat would I want to win?\u201d&nbsp;<br><\/li>\n\n\n\n<li><strong>Keep it simple<\/strong> &#8211; \u201cLike this post, tag 43 of your closest friends and then reshare to your Stories and tag us!\u201d That\u2019s what it can feel like when entering a social media giveaway. And, odds are, the more steps you have to take the less likely you\u2019ll be to enter. That\u2019s why lowering the barrier of entry can help boost participation.&nbsp;<br><\/li>\n\n\n\n<li><strong>Protect yourself<\/strong> &#8211; Always include terms and conditions with your giveaway. Each social channel has its own unique guidelines. Check out <a href=\"https:\/\/help.instagram.com\/179379842258600\">Instagram<\/a> and <a href=\"https:\/\/www.facebook.com\/business\/news\/page-promotions-terms\">Facebook<\/a> to learn more. Also, consider speaking with a lawyer to ensure you\u2019ve dotted every \u201ci\u201d and crossed every \u201ct\u201d to protect your brand.&nbsp;<br><\/li>\n\n\n\n<li><strong>Show and don\u2019t tell<\/strong> &#8211; Pictures and videos of the prize are a must. Sharing this content can build excitement and show your audience <em>exactly<\/em> what they\u2019ll receive if they win which could encourage more entries.&nbsp;<br><\/li>\n\n\n\n<li><strong>Share the \u201cwhy<\/strong>\u201d &#8211; Whether it\u2019s to celebrate Small Business Saturday, your brand\u2019s anniversary, or a holiday giveaway, share <em>why<\/em> you\u2019re holding the giveaway in the first place. Sharing the reason behind the giveaway creates context and alleviates confusion.<\/li>\n<\/ol>\n\n\n\n<p>Those were some of the particulars, now it\u2019s time for the actual giveaway. Here are sample ideas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Best caption contest<\/strong> &#8211; Share a branded picture or meme and encourage users to share their most creative caption. The caption with the most Likes wins the prize.&nbsp;<br><\/li>\n\n\n\n<li><strong>Share a picture <\/strong>&#8211; Encourage customers to share a picture of your product in use. Entry would require them to tag your handle and use the hashtag you created with their post. This type of contest is a win-win. For starters, when other people share your brand\u2019s product on their page, you\u2019ll expand your reach and build brand awareness. Secondly, by being tagged in the posts and using a branded hashtag, you\u2019re able to keep track of user-generated content that you can post in the future. <strong>NOTE:<\/strong> Always ask the creator for permission before using their content. <br><\/li>\n\n\n\n<li><strong>Comment to win<\/strong> &#8211; To enter this type of contest, you\u2019ll ask users to leave a comment on your post and tag at least one friend. By tagging another user, you again expand your reach and build awareness.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-surprise-and-delight\"><strong>Surprise and delight<\/strong><\/h2>\n\n\n\n<p>Surprise and delight marketing isn\u2019t a new concept, but it\u2019s one that\u2019s withstood the test of time.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re unfamiliar, it\u2019s a marketing tactic that\u2019s used to attract and foster strong consumer relationships by providing unexpected rewards and benefits.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say you own a restaurant and you find out that a couple is celebrating their first wedding anniversary. A way to infuse surprise and delight would be to hand deliver a complimentary dessert to their table.<\/p>\n\n\n\n<p>Or, a company could send a special gift to a customer who shared their favorable experience with their brand on social.&nbsp;<\/p>\n\n\n\n<p>For Small Business Saturday, a surprise could be giving a customer who spends a certain amount of money a $25 gift certificate at the register.&nbsp;<\/p>\n\n\n\n<p>No matter the instance, the goal of surprise and delight is to go above and beyond when the consumer least expects it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-spotlights\"><strong>Customer spotlights<\/strong><\/h2>\n\n\n\n<p>Customer spotlights turn the focus away from a brand and onto the customers.<\/p>\n\n\n\n<p>This adds a layer of humanization that creates a connection.<\/p>\n\n\n\n<p>These customer spotlight features could be an exclusive collection that\u2019s posted on social. Or, if you have a company blog, you can publish it on your website first and then promote it on social and in your email newsletter.<\/p>\n\n\n\n<p>The benefits of customer spotlights include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create testimonials that show potential customers how a brand\u2019s products or services can add value to their lives.&nbsp;<br><\/li>\n\n\n\n<li>Encourage social sharing. People love the limelight and if they\u2019re featured on your social channels, they\u2019ll share on their page which increases your reach.&nbsp;<br><\/li>\n\n\n\n<li>Show appreciation. Customers are like the oxygen that keeps a brand alive. Without their business, your company wouldn\u2019t succeed.<\/li>\n<\/ol>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-magnify-your-message-with-press-release-distribution\"><strong>Magnify Your Message with Press Release Distribution<\/strong><\/h1>\n\n\n\n<p>A common thread that pulls these three ideas together is <strong>press release distribution.&nbsp;<\/strong><\/p>\n\n\n\n<p>Yes, press release distribution can unlock your brand\u2019s reach and exposure by amplifying your efforts.&nbsp;<\/p>\n\n\n\n<p>Though Small Business Saturday is only one day of the year, small and mid-sized businesses have the unique opportunity to share their message with their target audience on a regular basis.<\/p>\n\n\n\n<p>And, that\u2019s exactly what we do for our Media Advantage Platform (MAP) clients. We take holidays like Small Business Saturday into account and include them in their strategies.&nbsp;<\/p>\n\n\n\n<p>From there, we build relevant and newsworthy topics, develop valuable content and then give it a boost through strategic media outreach to earn media mentions that move the needle.&nbsp;<br><br>Now, that\u2019s just skimming the surface of the value and results we generate for our MAP clients. If you want to learn more, our dedicated <a href=\"https:\/\/www.newswire.com\/media-advantage-platform\">MAP page<\/a> covers the details of what\u2019s included.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think of a small business, odds are the classic \u201cmom and pop\u201d shop comes to mind. They&#8217;re the &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1847],"tags":[136,1160,1949,1938],"class_list":["post-9535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-press-release","tag-small-business","tag-small-business-saturday","tag-small-businesses"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Small Business Saturday Ideas Guaranteed to Build a Buzz<\/title>\n<meta name=\"description\" content=\"Small Business Saturday is the perfect time to get creative and build brand awareness. 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