{"id":9500,"date":"2022-10-18T09:24:27","date_gmt":"2022-10-18T13:24:27","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9500"},"modified":"2024-04-09T14:53:48","modified_gmt":"2024-04-09T18:53:48","slug":"press-release-distribution-3-signs-its-time-to-outsource","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-distribution-3-signs-its-time-to-outsource","title":{"rendered":"Press Release Distribution: 3 Signs It&#8217;s Time to Outsource"},"content":{"rendered":"\n<p>Have you ever felt like when you cross an item off your to-do list, another gets added? And then, things like <a href=\"https:\/\/www.newswire.com\/press-release-distribution\">press release distribution<\/a>, an initiative that\u2019s proven to move the needle, keep getting pushed to the wayside?<\/p>\n\n\n\n<p>You know press releases are an excellent way to build brand awareness, generate buzz, and strengthen credibility, but you simply can\u2019t find time to do it.&nbsp;<\/p>\n\n\n\n<p>You\u2019re stretched thin as it is and coming up with press release topics, handling the press release writing, and the thought of trying to distribute a press release on your own, makes you want to run for the hills.<\/p>\n\n\n\n<p>If you find yourself in this tug-of-war in not having time but knowing press releases are important, you\u2019re not alone.&nbsp;<\/p>\n\n\n\n<p>For small and midsize companies, especially, standing out in a crowded marketplace can be difficult.&nbsp;<\/p>\n\n\n\n<p>And, as responsibilities increase and bandwidth decrease, priority on press release distribution diminishes, and these efforts receive less attention.&nbsp;<\/p>\n\n\n\n<p>As a result, releases become another line item \u2014 just something that needs to get done. It\u2019s at this point organizations need to reevaluate their spending and consider the idea of outsourcing.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no denying there\u2019s a delicate balance between profit and loss and knowing when it\u2019s time to switch gears can put your business in a better position to meet and exceed marketing goals.&nbsp;<\/p>\n\n\n\n<p>How do you know it\u2019s time to outsource press release distribution? Here are three signs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inconsistent distribution<\/strong> &#8211; To harness the full potential of press release distribution, brands need to add a layer of consistency. Inconsistent distribution can lead to missed opportunities which can negatively impact marketing and sales. A consistent rotation of newsworthy press releases has the potential to improve a company\u2019s bottom line.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No defined goals <\/strong>&#8211; Marketing strategies require goal setting and press release distribution is no different. If a brand is distributing press releases because they <em>think<\/em> they should but aren\u2019t setting an objective, they\u2019re missing out on unleashing the full potential of consistent press release distribution.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unaware of campaign performance<\/strong> &#8211; Analyzing data is a powerful step in this process as reviewing performance can provide valuable insights that inform future campaign adjustments. If a brand isn\u2019t reviewing performance on a consistent basis, they\u2019re overlooking opportunities to improve strategy and distribute the right message to the right audience at the right time.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>With nearly 20 years of experience, we\u2019ve helped brands in a variety of industries turn their owned media into earned media to land mentions in publications such as <em>Bloomberg<\/em>, <em>Business Insider<\/em>, <em>Cheddar<\/em>, <em>CNET<\/em>,<em> Forbes<\/em>, <em>People<\/em>, <em>TechCrunch<\/em>, <em>Yahoo!<\/em> and more all for a fraction of the cost of working with traditional agencies.<\/p>\n\n\n\n<p class=\"has-text-align-left\">If you\u2019re ready to outsource press release distribution, our team can help, \u200b\u200b<a href=\"https:\/\/www.newswire.com\/contact\">speak with a PR Strategist today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever felt like when you cross an item off your to-do list, another gets added? And then, things &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,5],"tags":[],"class_list":["post-9500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-pr-writing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release Distribution: 3 Signs It&#039;s Time to Outsource<\/title>\n<meta name=\"description\" content=\"When should a brand outsource its press release distribution efforts? Newswire shares three signs to look for. 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