{"id":9483,"date":"2022-07-18T09:00:00","date_gmt":"2022-07-18T13:00:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9483"},"modified":"2022-07-11T10:44:11","modified_gmt":"2022-07-11T14:44:11","slug":"press-release-headlines-don-t-have-to-be-boring","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/press-release-headlines-don-t-have-to-be-boring","title":{"rendered":"Press Release Headlines Don&#8217;t Have to Be Boring"},"content":{"rendered":"\n<p>Did you know the average person\u2019s attention span is 12 seconds? That\u2019s right \u2013 just 12 seconds. That short amount of time is gone in a blink, which is why compelling press release headlines are the most critical piece of the content puzzle.&nbsp;<\/p>\n\n\n\n<p>And, with internet users reading 80% of headlines, writing headlines in an easy-to-scan format will make the piece more enticing for a user to click on and read more.&nbsp;<\/p>\n\n\n\n<p>But, how do you write a press release headline that gets users to stop their scroll?<\/p>\n\n\n\n<p>A good starting point is thinking of a headline as a first impression &#8212; You only get one chance to make a good one. <\/p>\n\n\n\n<p>If a reader\u2019s intrigued by a press release headline, they\u2019ll be more apt to click. But, if it falls flat, they\u2019ll keep scrolling.&nbsp;<\/p>\n\n\n\n<p>The journey of building brand awareness, increasing website traffic, and improving search engine optimization (SEO) performance can begin with a simple Google search.<\/p>\n\n\n\n<p>For novices and seasoned professionals alike, Google serves as an ideal research tool that influences SEO strategies to create attention-grabbing press release headlines that pique readers\u2019 interest.&nbsp;<\/p>\n\n\n\n<p>Check out our blog <a href=\"https:\/\/www.newswire.com\/blog\/how-can-google-help-write-a-good-press-release-headline\">Google Your Way to a Good Press Release Headline<\/a> to learn more.&nbsp;<\/p>\n\n\n\n<p>But, that\u2019s just one piece of advice. Let\u2019s dive into four additional tips you can use today.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-tips-for-crafting-attention-grabbing-press-release-headlines\"><strong>4 Tips for Crafting Attention-Grabbing Press Release Headline<\/strong>s<\/h2>\n\n\n\n<p>When drafting a press release headline, consider the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Use numbers<\/strong> \u2013 Featuring numbers in a headline is a way to draw in the reader. If they know how many tips or ideas to expect, they\u2019ll be more likely to click. In addition to numbers, consider using words such as <em>benefits<\/em>, <em>reasons<\/em>, <em>strategies<\/em>, and <em>tips<\/em>.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Incorporate keywords<\/strong> \u2013 To help with SEO and the target audience finding your content in the first place, the headline should include the language they\u2019re using and the keywords they\u2019re searching for. Using irrelevant keywords is a misleading way to drive traffic and will ultimately weaken credibility with the audience and search engines.<br><\/li><li><strong>The \u201chow to\u201d headline formula<\/strong> \u2013 When a user types in an information search query on a search engine, they\u2019re looking for an answer to a question or a solution to a problem. These queries work well with \u201chow to\u201d headlines as they provide the user with the information they\u2019re searching for.<br><\/li><li><strong>Ask a question <\/strong>\u2013<strong> <\/strong>When asking a question in your headline, be sure the person reading can\u2019t easily answer it with a \u201cyes\u201d or \u201cno.\u201d Or, if they can, provide the answer right away in the article. The more you make a person search for the answer, the less inclined they\u2019ll be to do so.<\/li><\/ul>\n\n\n\n<p>Interested in learning more? Download our <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-4-headline-writing-tips-for-more-clickable-content\">Compelling Headlines Smart Start<\/a>. <\/p>\n\n\n\n<p>And, if you need help writing headlines that not only generate awareness but also align with your integrated media and marketing communications strategy, our team can help. <a href=\"https:\/\/www.newswire.com\/contact\">Speak with a PR Strategist today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know the average person\u2019s attention span is 12 seconds? That\u2019s right \u2013 just 12 seconds. That short amount &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,5],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-pr-writing-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press Release Headlines Don&#039;t Have to be Boring<\/title>\n<meta name=\"description\" content=\"How do you write a press release headlines that gets users to stop their scroll? Newswire shares four valuable tips. Read on.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/press-release-headlines-don-t-have-to-be-boring\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press Release Headlines Don&#039;t Have to Be Boring\" \/>\n<meta property=\"og:description\" content=\"How do you write a press release headlines that gets users to stop their scroll? Newswire shares four valuable tips. 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