

{"id":9480,"date":"2022-07-11T09:05:00","date_gmt":"2022-07-11T13:05:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9480"},"modified":"2024-04-09T15:14:19","modified_gmt":"2024-04-09T19:14:19","slug":"where-do-press-releases-get-distributed","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/where-do-press-releases-get-distributed","title":{"rendered":"Where do Press Releases Get Distributed?"},"content":{"rendered":"\n<p><em>Where do press releases get distributed? <\/em>That\u2019s a popular question and the short answer is press releases get distributed on the wire.\u00a0<\/p>\n\n\n\n<p>But, to truly understand what that means, allow us to give you a brief refresher of the various steps that lead to effective press release distribution. They are:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Developing press release content<\/li><li>Understanding the press release wire<\/li><li>Selecting a press release distribution service<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step One: Developing Press Release Content<\/strong><\/h2>\n\n\n\n<p>The first piece of the puzzle is content creation. In this case, it\u2019s developing a newsworthy press release. We sound like a broken record, but it\u2019s worth noting a press release is an authoritative piece of content that\u2019s used to promote a business and its message to its target audience and key media publications.&nbsp;<\/p>\n\n\n\n<p>A successful press release is relevant to the target audience and the media.<\/p>\n\n\n\n<p>When brainstorming ideas and crafting press release content, a question you\u2019ll want to ask yourself is, \u201cIs this newsworthy?\u201d<\/p>\n\n\n\n<p>Whether you\u2019re just starting out or have found yourself in a creative rut, here are 10 newsworthy topics to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Earning awards<\/li><li>Business funding<\/li><li>Community involvement<\/li><li>Company anniversary<\/li><li>Events (in-person and\/or virtual)<\/li><li>New data\/industry report<\/li><li>New hire\/promotion<\/li><li>Product launch<\/li><li>Quarterly earnings<\/li><li>Rebrand<\/li><\/ul>\n\n\n\n<p>If you want to learn more about developing a newsworthy angle for your next press release campaign, download this <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-how-to-develop-a-newsworthy-press-release\">Smart Start<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Two: Understanding the Press Release Wire<\/strong><\/h2>\n\n\n\n<p>Saying that you\u2019re sending a press release through the wire isn\u2019t a nod to Kanye West\u2019s 2004 breakout song. It\u2019s a phrase that\u2019s used to describe in essence, a press release feed.&nbsp;<\/p>\n\n\n\n<p>Once a company crafts a newsworthy press release using the <a href=\"https:\/\/www.newswire.com\/resources\/smart-start-improve-your-press-release-writing-with-the-inverted-pyramid\">inverted pyramid<\/a>, it\u2019s like handing off the baton in a track meet.<\/p>\n\n\n\n<p>In this case, the next runner is a wire service that takes the press release over the finish line by posting the release on specific feeds that subscribing journalists and outlets have access to.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Step Three: Selecting a Press Release Distribution Service<\/strong><\/h2>\n\n\n\n<p>In order to distribute a press release on the wire, a company needs to select a press release distribution service.&nbsp;<\/p>\n\n\n\n<p>And, as is the case with most things in life, there are plenty of options to choose from.&nbsp;<\/p>\n\n\n\n<p>In a HubSpot blog post titled, <a href=\"https:\/\/blog.hubspot.com\/marketing\/press-release-distribution#:~:text=Newswire%20is%20one%20of%20the,NBC%2C%20MarketWatch%2C%20and%20NBC.\"><em>Press Release Distribution: Top 11 Services + 4 Mistakes to Avoid<\/em><\/a>, the marketing giant listed us as a top press release distribution service provider.<\/p>\n\n\n\n<p>Talk about a vote of confidence!<\/p>\n\n\n\n<p>As an industry leader in press release distribution, we provide our clients with enriched distribution networks to ensure their content reaches their target audiences and relevant media publications.<\/p>\n\n\n\n<p>Here\u2019s a brief overview of our offerings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Newswire Digital<\/strong> &#8211; The best price on press release distribution reaches hundreds of online outlets throughout the United States.<\/li><li><strong>Newswire Digital Plus<\/strong> &#8211; The most popular press release distribution option reaches thousands of online, local, regional, national, international and industry media outlets.<\/li><li><strong>Newswire State<\/strong> &#8211; The most targeted press release distribution option reaches a comprehensive list of state, local and digital-specific media outlets.<\/li><li><strong>Newswire National<\/strong> &#8211; The best performing press release distribution option reaches over 6,000 online, local, regional, national and industry media outlets.<\/li><\/ul>\n\n\n\n<p>If you want to know the particulars of what each distribution channel includes, check out our <a href=\"https:\/\/www.newswire.com\/pricing\/domestic\/1\">pricing page<\/a>.&nbsp;<\/p>\n\n\n\n<p>At Newswire, our team takes the guesswork out of press release distribution by providing comprehensive offerings that help companies of all sizes and industries distribute the right message to the right audience at the right time.\u00a0<br><br>If you\u2019re interested in learning more, \u200b\u200b<a href=\"https:\/\/www.newswire.com\/contact\">speak with a PR Strategist today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where do press releases get distributed? That\u2019s a popular question and the short answer is press releases get distributed on &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,5],"tags":[367,136,142,1943],"class_list":["post-9480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-pr-writing-tips","tag-effective-press-release-writing","tag-press-release","tag-press-release-distribution","tag-press-release-distribution-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Where do Press Releases Get Distributed? - Newswire<\/title>\n<meta name=\"description\" content=\"Where do press releases get distributed? 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