{"id":9450,"date":"2022-08-01T09:00:00","date_gmt":"2022-08-01T13:00:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9450"},"modified":"2022-06-23T10:02:00","modified_gmt":"2022-06-23T14:02:00","slug":"product-launch-press-release-7-must-haves","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves","title":{"rendered":"Product Launch Press Release: 7 Must-Haves"},"content":{"rendered":"\n<p>Sleepless nights. Countless meetings. Doubts. Excitement. Passion. Progress. Setbacks. All of these elements and more have led to the culmination of your efforts. You\u2019re ready to launch your product.&nbsp;<\/p>\n\n\n\n<p>A product launch is much like a first impression. You only get one chance to make it a good one.<\/p>\n\n\n\n<p>If you\u2019re ready to launch a new product, you\u2019ve likely run through the promotional checklist that includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Email marketing campaigns<\/li><li>Social media posts<\/li><li>Website homepage updates<\/li><li>Blog posts<\/li><\/ul>\n\n\n\n<p>But, something\u2019s missing.&nbsp;<\/p>\n\n\n\n<p>Something that could deliver your news directly to the people that matter most \u2013 your target audience and top-tier media publications.&nbsp;<\/p>\n\n\n\n<p>What is that something you might ask?<\/p>\n\n\n\n<p><strong>It\u2019s press release distribution.&nbsp;<\/strong><\/p>\n\n\n\n<p>A product launch press release is like a megaphone for your exciting announcement that cuts through the noise of a crowded marketplace.&nbsp;<\/p>\n\n\n\n<p>This press release draws attention to your brand\u2019s online store and helps build a positive reputation.&nbsp;<\/p>\n\n\n\n<p>This is especially true when it\u2019s well-written, follows AP Style, is informative, and is newsworthy.&nbsp;<\/p>\n\n\n\n<p>All these moving pieces work together to boost website visits, leads, and most importantly, sales conversions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Product Launch Press Release Must-Haves<\/strong><\/h2>\n\n\n\n<p>A product launch press release aims to capture a target audience&#8217;s attention, introduce the product, and invite users to visit the company\u2019s website to learn more.&nbsp;<\/p>\n\n\n\n<p>When drafting this press release, make sure it includes the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Identify a newsworthy angle. What makes this new product launch interesting? Is it part of a collection? Does it solve a problem other products on the market don&#8217;t? Is it a response to something your target audience has been asking for?<\/li><li>Select relevant search engine optimization (SEO) keywords to include. Once you&#8217;ve determined the most appropriate keyword, be sure to include it in your headline, as a relevant hyperlink in the content, and throughout the body of the press release.<\/li><li>An attention-grabbing headline that gives readers a sample of what&#8217;s to come in the press release. For a product launch press release headline, highlight the value the product brings to the consumer.<\/li><li>Craft a sub-heading that provides extra detail about what the press release will cover.<\/li><li>Include strong quotes from a company executive and a satisfied customer if possible. Sharing a strong testimonial is a great way to leverage social proof of the value your product provides.&nbsp;<\/li><li>Share high-quality multimedia content such as an image of the product (preferably branded with your logo) and a video of your product in use.&nbsp;<\/li><li>Close the press release with a clear call to action that encourages readers to meet the overarching goal of your product press release. For example, <em>Visit <\/em><strong><em>company website\/online store<\/em><\/strong><em> to purchase <\/em><strong><em>your product name<\/em><\/strong><em> and experience the difference for yourself.&nbsp;<\/em><\/li><\/ul>\n\n\n\n<p>If you\u2019re preparing to launch a new product and need help crafting a press release that\u2019ll expand your reach, build brand awareness, earn media mentions and increase website traffic.\u00a0<\/p>\n\n\n\n<p><br>We can help. <a href=\"https:\/\/www.newswire.com\/contact\">Speak with a PR Strategist today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sleepless nights. Countless meetings. Doubts. Excitement. Passion. Progress. Setbacks. All of these elements and more have led to the culmination &#8230;<\/p>\n","protected":false},"author":23,"featured_media":9451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,111,5],"tags":[142,146,1173,1939],"class_list":["post-9450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","category-press-release-optimization-2","category-pr-writing-tips","tag-press-release-distribution","tag-press-release-writing-tips","tag-product-launch","tag-product-launch-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Launch Press Release: 7 Must-Haves<\/title>\n<meta name=\"description\" content=\"Newswire, an industry leader in press release distribution services shares what an effective product launch press release should include.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Launch Press Release: 7 Must-Haves\" \/>\n<meta property=\"og:description\" content=\"Newswire, an industry leader in press release distribution services shares what an effective product launch press release should include.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-01T13:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2022\/06\/NW_Product-Launch-PR-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves\",\"url\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves\",\"name\":\"Product Launch Press Release: 7 Must-Haves\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2022\/06\/NW_Product-Launch-PR-Blog.png\",\"datePublished\":\"2022-08-01T13:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"Newswire, an industry leader in press release distribution services shares what an effective product launch press release should include.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/product-launch-press-release-7-must-haves#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2022\/06\/NW_Product-Launch-PR-Blog.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2022\/06\/NW_Product-Launch-PR-Blog.png\",\"width\":750,\"height\":500,\"caption\":\"Image of a lady packing a piece of clothing into a shipping box. 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