{"id":9334,"date":"2022-02-01T08:30:00","date_gmt":"2022-02-01T13:30:00","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9334"},"modified":"2022-02-10T10:09:44","modified_gmt":"2022-02-10T15:09:44","slug":"pr-glossary-20-terms-you-should-know","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/pr-glossary-20-terms-you-should-know","title":{"rendered":"PR Glossary: 20 Terms You Should Know"},"content":{"rendered":"\n

Every industry has its own glossary of terms, and while some are straightforward, others can make you scratch your head and say what?<\/em> Public relations is no different. From a press release to a boilerplate and everything in between, we\u2019ve put together a comprehensive list of basic PR terms you should know. <\/p>\n\n\n\n

Beat<\/strong><\/h2>\n\n\n\n

A specific topic or subject matter a reporter covers. <\/p>\n\n\n\n

Boilerplate<\/strong><\/h2>\n\n\n\n

Found at the end of a press release, a boilerplate<\/a> provides a brief description of a company, what they do, and the mission of the business. It\u2019s simple in nature and is much like an elevator pitch in that it highlights the most important information a company wants its target audience to know about their business.<\/p>\n\n\n\n

Byline<\/strong><\/h2>\n\n\n\n

A piece of content that’s authored by a thought leader\/expert on the topic. Bylines are written from a specific viewpoint and offer helpful advice and insights on a defined topic. <\/p>\n\n\n\n

Earned Media<\/strong><\/h2>\n\n\n\n

This is publicity that\u2019s gained from content that a brand has not paid for or produced on its own. <\/p>\n\n\n\n

Think of earned media as digital word-of-mouth marketing that comes in the form of features, interviews, mentions, reposts, and more. <\/p>\n\n\n\n

Embargo<\/strong><\/h2>\n\n\n\n

The sharing of unpublished information between a PR professional and the media. The information cannot be published before a date and time that’s agreed upon between both parties. <\/p>\n\n\n\n

Exclusive<\/strong><\/h2>\n\n\n\n

This means a story will be published to one specific publication. In most cases, an exclusive is given to larger publications with greater reach. With an exclusive, there’s an unwritten rule that the news cannot be shared with other publications until the original publication publishes their story. <\/p>\n\n\n\n

Impressions<\/strong><\/h2>\n\n\n\n

Impressions are the total number of times a piece of content is either viewed OR has the potential to be viewed. Impressions do not count the people who click on or engage with your content, but rather those who were exposed to it.<\/p>\n\n\n\n

Lede<\/strong><\/h2>\n\n\n\n

This is the first sentence of the opening paragraph of a news story that’s intended to capture the reader’s attention. <\/p>\n\n\n\n

The lede essentially sets the stage for what the piece of content will address.<\/p>\n\n\n\n

Media Advisory<\/strong><\/h2>\n\n\n\n

A media advisory is a one-page description of or an invitation to the press to attend an event you\u2019re hosting and includes the most important details of the event. <\/p>\n\n\n\n

The event could be a press conference, grand opening, book signing, live demonstration, and so on. <\/p>\n\n\n\n

Media Database<\/strong><\/h2>\n\n\n\n

Think of a media database like you would a phone book, as it contains the contact information for relevant media persons. Creating and maintaining a media database ensures PR professionals will find the right people to connect with when pitching their press releases to gain earned media coverage. <\/p>\n\n\n\n

Media Kit<\/strong><\/h2>\n\n\n\n

A media kit is a collection of information about a company and typically contains foundational, evergreen pieces of content including:<\/p>\n\n\n\n