{"id":9291,"date":"2021-09-17T12:37:26","date_gmt":"2021-09-17T16:37:26","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9291"},"modified":"2021-09-17T13:55:59","modified_gmt":"2021-09-17T17:55:59","slug":"newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","title":{"rendered":"Newswire Helps Land Wall Street Journal Feature for Fitness App Client"},"content":{"rendered":"\n

Brand awareness generated by earned media mentions is a key component of securing and maintaining market share. <\/em><\/p>\n\n\n\n

Earned media mentions in relevant industry publications can help tech companies build brand awareness, generate website traffic, improve search engine optimization (SEO) performance, and more.<\/p>\n\n\n\n

This was the case for Newswire\u2019s Media Advantage Program (MAP)<\/a> client in the fitness app space that landed a feature in The Wall Street Journal<\/em>.\u00a0<\/p>\n\n\n\n

As a community-driven fitness app that\u2019s rooted in being social, creating a lifestyle, and potentially finding \u201cthe one,\u201d this particular earned media mention positioned Newswire\u2019s client as a leader in its niche and described the app as “matchmakers for fitness buffs.”<\/p>\n\n\n\n

\u201cThis feature in The Wall Street Journal was a direct result of our team\u2019s ability to pinpoint and create opportunities on our client\u2019s behalf,\u201d  said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. \u201cThe brand amplification this feature created for our client has continued to help them build a name for themselves in the industry and generate more awareness.\u201d<\/p>\n\n\n\n

Through its innovative app, Newswire\u2019s client is helping fitness enthusiasts from all over the world build and nurture relationships on their platform.<\/p>\n\n\n\n

And, by leaning on Newswire\u2019s enriched press release distribution<\/a> network and its SaaS platform, the tech company has been able to better identify media opportunities, craft compelling stories, launch targeted campaigns, and more to connect with people who would be interested in using their platform.  <\/p>\n\n\n\n

\u201cWhen executed correctly, valuable earned media mentions should trigger a snowball effect of positive press coverage,\u201d Terenzio added. \u201cThis is exactly what happened for our client in the fitness app space, as it\u2019s continued to lead to new opportunities.\u201d<\/p>\n\n\n\n

The Wall Street Journal<\/em> attracts more than 41 million visitors a month and this exposure has enabled Newswire\u2019s client to earn additional coverage in publications such as Yahoo! Entertainment, <\/em>and FitDay, <\/em>both of which collectively attract more than 3 million website visitors a month. <\/p>\n\n\n\n

Visit Newswire.com<\/a> today and learn more about how its integrated press release distribution solutions are helping organizations grow their audience, expand their reach, and implement an effective go-to-market strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand awareness generated by earned media mentions is a key component of securing and maintaining market share.  Earned media mentions …<\/p>\n","protected":false},"author":23,"featured_media":9292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[142,820,1874],"class_list":["post-9291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-press-release-distribution","tag-press-release-for-tech-companies","tag-tech"],"acf":[],"yoast_head":"\nNewswire Helps Land Wall Street Journal Feature for Fitness App Client<\/title>\n<meta name=\"description\" content=\"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newswire Helps Land Wall Street Journal Feature for Fitness App Client\" \/>\n<meta property=\"og:description\" content=\"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T16:37:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-17T17:55:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client--540x405.png\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"405\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client\",\"url\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client\",\"name\":\"Newswire Helps Land Wall Street Journal Feature for Fitness App Client\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png\",\"datePublished\":\"2021-09-17T16:37:26+00:00\",\"dateModified\":\"2021-09-17T17:55:59+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png\",\"width\":2240,\"height\":1260,\"caption\":\"Picture of a man in a blue shirt wearing fitness gear, reading his mobile phone. Image is used for blog titled, \\\"Newswire Helps Land Wall Street Journal Feature for Tech Industry Client\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newswire Helps Land Wall Street Journal Feature for Fitness App Client\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\",\"name\":\"Maria Marchewka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"caption\":\"Maria Marchewka\"},\"description\":\"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.\",\"url\":\"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Newswire Helps Land Wall Street Journal Feature for Fitness App Client","description":"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","og_locale":"en_US","og_type":"article","og_title":"Newswire Helps Land Wall Street Journal Feature for Fitness App Client","og_description":"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.","og_url":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2021-09-17T16:37:26+00:00","article_modified_time":"2021-09-17T17:55:59+00:00","og_image":[{"width":540,"height":405,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client--540x405.png","type":"image\/png"}],"author":"Maria Marchewka","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Maria Marchewka","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","url":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client","name":"Newswire Helps Land Wall Street Journal Feature for Fitness App Client","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png","datePublished":"2021-09-17T16:37:26+00:00","dateModified":"2021-09-17T17:55:59+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6"},"description":"Newswire\u2019s Media Advantage Program (MAP) client in the fitness app space landed a feature in The Wall Street Journal. Learn more.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/Newswire-Helps-Land-Wall-Street-Journal-Feature-for-Tech-Industry-Client-.png","width":2240,"height":1260,"caption":"Picture of a man in a blue shirt wearing fitness gear, reading his mobile phone. Image is used for blog titled, \"Newswire Helps Land Wall Street Journal Feature for Tech Industry Client\""},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/newswire-helps-land-wall-street-journal-feature-for-fitness-app-client#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Newswire Helps Land Wall Street Journal Feature for Fitness App Client"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6","name":"Maria Marchewka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","caption":"Maria Marchewka"},"description":"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.","url":"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/9291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=9291"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/9291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/9292"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=9291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=9291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=9291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}