{"id":9273,"date":"2021-09-07T11:03:13","date_gmt":"2021-09-07T15:03:13","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=9273"},"modified":"2021-09-07T13:49:49","modified_gmt":"2021-09-07T17:49:49","slug":"cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","title":{"rendered":"CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?"},"content":{"rendered":"\n

You read that right.<\/em> <\/strong><\/p>\n\n\n\n

For the longest time, press releases were a piece of content companies hoped would make the phone ring and lead to media opportunities.<\/p>\n\n\n\n

Usually, the process went something like this.<\/p>\n\n\n\n

A company would have an announcement. They\u2019d write a press release and the Chief Marketing Officer (CMO) would round up their team and encourage them to call and\/or email their usual contacts and tell them they had a story. <\/p>\n\n\n\n

Sure, they\u2019d get some pick-ups here and there, but were they impactful? <\/p>\n\n\n\n

Did they build brand awareness? Leads? True value the CEO would be impressed with?<\/p>\n\n\n\n

\u201cMany companies think press releases can only be used when they have a big announcement,\u201d said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. \u201cThat couldn\u2019t be further from the truth. At Newswire, we use press releases as a marketing vehicle that delivers our clients\u2019 messaging whether it\u2019s a thought leader piece, a recent award, or anything in between, directly to their target audiences and relevant media publications.\u201d<\/p>\n\n\n\n

As an industry leader in press release distribution<\/a>, Newswire helps small and midsize companies earn media mentions and make a name for themselves in their respective industries through its Media Advantage Program (MAP)<\/a> and its enriched press release distribution network<\/a>.<\/p>\n\n\n\n

In fact, this year alone, companies that are part of Newswire\u2019s MAP have collectively earned hundred of media mentions in publications such as Forbes<\/em>, The Wall Street Journal<\/em>, Business Insider<\/em>, CNBC<\/em>, and USA Today,<\/em> to name a few. <\/p>\n\n\n\n

This disruptive program for all the right reasons is helping companies create newsworthy stories, launch targeted campaigns, provide reports on overall performance, and continually refine messaging and strategies to meet and exceed their clients\u2019 marketing goals. <\/p>\n\n\n\n

\u201cThe actual press release is only one part of the MAP,\u201d Terenzio explained. \u201cWe\u2019re helping our clients pinpoint and expound on topics their target audiences actually care about to generate earned media opportunities and additional content pieces that can be used on their website, social media, email campaigns, and more.\u201d<\/p>\n\n\n\n

Newswire\u2019s approach combines its SaaS technology and the expertise of its Media and Marketing team to help CMOs earn the results they need to succeed in their position. Results like increased website traffic, improved search engine rankings, and attracting more marketing qualified and sales qualified leads, are some of the positive outcomes companies that are part of Newswire\u2019s MAP can expect to achieve.<\/p>\n\n\n\n

If you\u2019re a CMO and have read this far, we want to help you unlock real value and create a strategy that not only makes you look good but gets your press releases picked up by major publications like Time<\/em>, Entrepreneur<\/em>, US News & World Report<\/em>, and more, and drives growth for your business. We\u2019re offering free Media and Marketing assessments and 10% off<\/a> your next press release.<\/p>\n","protected":false},"excerpt":{"rendered":"

You read that right.  For the longest time, press releases were a piece of content companies hoped would make the …<\/p>\n","protected":false},"author":23,"featured_media":9275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,14,111],"tags":[142,23],"class_list":["post-9273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outreach","category-online-visibility","category-press-release-optimization-2","tag-press-release-distribution","tag-website-traffic"],"acf":[],"yoast_head":"\nCMOs Use Press Releases to Drive Website Traffic, Leads, & True Value?<\/title>\n<meta name=\"description\" content=\"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?\" \/>\n<meta property=\"og:description\" content=\"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T15:03:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T17:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Marchewka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Marchewka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value\",\"url\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value\",\"name\":\"CMOs Use Press Releases to Drive Website Traffic, Leads, & True Value?\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg\",\"datePublished\":\"2021-09-07T15:03:13+00:00\",\"dateModified\":\"2021-09-07T17:49:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\"},\"description\":\"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Business people meeting. Image is for a blog post titled, \\\"CMOs Use Press Releases to Website Traffic, Leads and True Value?\\\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6\",\"name\":\"Maria Marchewka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g\",\"caption\":\"Maria Marchewka\"},\"description\":\"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.\",\"url\":\"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CMOs Use Press Releases to Drive Website Traffic, Leads, & True Value?","description":"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","og_locale":"en_US","og_type":"article","og_title":"CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?","og_description":"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.","og_url":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_published_time":"2021-09-07T15:03:13+00:00","article_modified_time":"2021-09-07T17:49:49+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg","type":"image\/jpeg"}],"author":"Maria Marchewka","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Maria Marchewka","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","url":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value","name":"CMOs Use Press Releases to Drive Website Traffic, Leads, & True Value?","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg","datePublished":"2021-09-07T15:03:13+00:00","dateModified":"2021-09-07T17:49:49+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6"},"description":"Newswire is helping CMOs drive website traffic, generate leads, and create true value with consistent press release distribution.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2021\/09\/business-people-meeting.jpg","width":1200,"height":800,"caption":"Business people meeting. Image is for a blog post titled, \"CMOs Use Press Releases to Website Traffic, Leads and True Value?\""},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/cmo-s-use-press-releases-to-drive-website-traffic-leads-and-true-value#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/5f91b755d82d346f8b307fc10197c3d6","name":"Maria Marchewka","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa18ed67dd97e04e25a200b7c48bb6f84b0f63f654814037ee7f68a0a060b0df?s=96&d=mm&r=g","caption":"Maria Marchewka"},"description":"Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.","url":"https:\/\/www.newswire.com\/blog\/author\/mariamarchewka"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/9275"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}