Writing and publishing a press release is hard work. You strive to make sure the press release is written perfectly and that it\u2019s been distributed well \u2013 reaching as many of the target goals and eyeballs as possible. So how do you know if your work is worth the effort? How do you know if you\u2019re reaching your goals? And perhaps most importantly, how do you know where to make changes to your future press release marketing efforts to get the best results going forward?<\/p>\n
Leverage Your Resources<\/strong><\/p>\n The first step is to make sure you have the tools you need to measure results. There are a few tools to consider. The first is some sort of website analytics. For example Google Analytics is free and easy to install and use. You can use this tool to help you track and measure incoming links from your press release as well as traffic to specific web pages.<\/p>\n If you\u2019re emailing your press release to media connections or your email list, be sure to use an autoresponder service that provides analytics. You\u2019ll want to check for open rates as well as clicks.<\/p>\n And when you use your press release distribution service, make sure they provide reporting functionality. You\u2019ll want to know where your press release has been published so you can measure exposure and impressions.<\/p>\n