When it comes to marketing and building a business, many people use certain terms interchangeably. However, there are big differences between marketing, advertising, and your press and publicity department. Let\u2019s take a look between some of the different terms including press and publicity.<\/p>\n
What is Press?<\/strong><\/p>\n Press is actually a bit of a slang term. It is a synonym for the media. So if you\u2019re striving to get \u201cpress\u201d it means that you want to be covered by the news media. The news media includes television, newspapers, news websites like CNN, newswires, along with magazines. When you write and distribute a press release it is with the goal to get press or to be covered by these media.<\/p>\n What\u2019s PR?<\/strong><\/p>\n \u201cPublic relations\u201d is another term that\u2019s often used interchangeably with \u201cpress.\u201d However, it\u2019s actually quite different. Public relations or PR is the branch of your business that manages the spread of information about your business. Public relations can encompass everything from your press releases to your social media interactions. It\u2019s about shaping the image of your company, so branding is part of public relations, as are your content and press releases. The P stands for public and the public is anyone that can or does have an opinion about your company.<\/p>\n What is Publicity?<\/strong><\/p>\n Publicity is where it all starts to get a little confusing. It\u2019s actually a type of promotion that relies on the effect of a news story to create an image. Publicity is something that is generally created by someone outside of the company. For example, a rave review by a client that\u2019s posted on Facebook might be considered publicity. You don\u2019t generally have any control over the content or placement of publicity. However you can capitalize on it by paying attention to what people are saying about you and using it to market your business.<\/p>\n Pulling it All Together<\/strong><\/p>\n You write a press release with the goal of a journalist or \u201cthe press\u201d picking it up and running a story on it. The story that\u2019s run is considered publicity. It\u2019s a piece of content that is created by an independent source about your business. When you use that article written about your business and share it with your audience, that\u2019s considered public relations. You\u2019re using the article to shape the image of your company.<\/p>\n Should you have a formal public relations department? It depends on the size of your company and the existing workload. Often, a public relations strategy can be part of your marketing department.<\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to marketing and building a business, many people use certain terms interchangeably. However, there are big differences …<\/p>\n","protected":false},"author":1,"featured_media":824,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[160,162,159,136,161,163],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-visibility","tag-media-visibility","tag-press-coverage","tag-press-exposure","tag-press-release","tag-public-relations","tag-publicity"],"acf":[],"yoast_head":"\n