{"id":8061,"date":"2019-09-12T16:11:01","date_gmt":"2019-09-12T20:11:01","guid":{"rendered":"https:\/\/www.newswire.com\/blog\/?p=8061"},"modified":"2023-11-15T15:31:01","modified_gmt":"2023-11-15T20:31:01","slug":"newswires-earned-media-advantage-guided-tour-featured-in-martech-series","status":"publish","type":"post","link":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series","title":{"rendered":"Newswire&#8217;s Earned Media Advantage Guided Tour Featured in MarTech Series"},"content":{"rendered":"\n<iframe width=\"753\" height=\"453\" src=\"https:\/\/www.youtube.com\/embed\/gdFcjhSO_Z0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<p>Looking to get the Earned Media Advantage? Don&#8217;t look any further! Newswire&#8217;s <strong><a href=\"https:\/\/www.newswire.com\/news\/newswires-earned-media-advantage-guided-tour-featured-in-martech-20993307?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=martech&amp;utm_term=ema\">Earned Media Advantage Guided Tour<\/a><\/strong> has recently launched and has been featured in PR Week and now, on the MarTech Series. <\/p>\n\n\n\n<p>Through the service, companies can distribute the&nbsp;<strong>right message<\/strong>&nbsp;to the&nbsp;<strong>right audience<\/strong>&nbsp;at the&nbsp;<strong>right time<\/strong>&nbsp;through the&nbsp;<strong>right medium<\/strong>&nbsp;and lower their paid media costs while shortening the journey to achieve the Earned Media Advantage. MarTech Series serves an audience of CEOs, CMOs, CTOs to technology managers, tech journalists, students and enthusiasts from around the globe.<\/p>\n\n\n\n<p>&#8220;As marketing professionals, we all face similar challenges on how to make the most of our media and marketing budget in order to generate the greatest impact to the bottom line,&#8221; said VP of Marketing Anthony Santiago. &#8220;Newswire&#8217;s&nbsp;<a href=\"https:\/\/stats.newswire.com\/x\/html?final=aHR0cHM6Ly93d3cubmV3c3dpcmUuY29tL2Vhcm5lZC1tZWRpYS1hZHZhbnRhZ2U_dXRtX3NvdXJjZT1udy1uYXRpb25hbCZ1dG1fbWVkaXVtPXByJnV0bV9jYW1wYWlnbj1tYXJ0ZWNoJnV0bV90ZXJtPWVhcm5lZC1tZWRpYS1hZHZhbnRhZ2U&amp;sig=ON6Zweg9_mJtaq839pGCfBiwXY1bY6pcKCBsoy86Mkc3zM3U-dFR7yjapRc96v2fkv-nv1Tu-i0T_e1b2fDD2A&amp;hit%2Csum=WyIzM3YyZ3ciLCIzM3YyZ3kiLCIzM3YyZ3EiXQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Earned Media Advantage Guided Tour<\/strong><\/a>&nbsp;is the solution the industry has been waiting for. Now, customers can easily extend their capabilities in PR with the support of a dedicated Earned Media Advantage Strategist to create, organize and deploy engaging media campaigns in conjunction with a customer&#8217;s content calendar.&#8221;<\/p>\n\n\n\n<p>According to Santiago, &#8220;We have distilled decades of experience into the Earned Media Advantage Guided Tour to provide customers with our best-in-class science, process and technology. We provide the Media Communications Utility to simplify the entire process of creating an effective media and marketing communications strategy.&#8221; Supporting the company&#8217;s reputation as a leader in the industry, Newswire has been&nbsp;<strong><a href=\"https:\/\/stats.newswire.com\/x\/html?final=aHR0cHM6Ly93d3cuZzIuY29tL2NhdGVnb3JpZXMvcHJlc3MtcmVsZWFzZS1kaXN0cmlidXRpb24_dGFiPWhpZ2hlc3RfcmF0ZWQ&amp;sig=FpZHlTteSQWwaF-4yBdkJY40ikmLThY5I1swazLC2-Vm2XApMM_RzAYG8vERnEsTlbppiGdqU_VGFAfAgJQ04g&amp;hit%2Csum=WyIzM3YyaDAiLCIzM3YyaDEiLCIzM3YyZ3EiXQ\" target=\"_blank\" rel=\"noreferrer noopener\">voted #1 in Customer Satisfaction<\/a><\/strong>, based on the leading peer-to-peer review platform G2 Crowd.<\/p>\n\n\n\n<p>The Guided Tour service aims to empower and support companies to achieve PR and marketing success by transforming their press releases into a competitive advantage. Through this service, companies can distribute the right message to the right audience at the right time, lowering their paid media costs and shortening the journey to achieving the Earned Media Advantage. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.newswire.com\/earned-media-advantage?utm_source=blog&amp;utm_medium=article&amp;utm_campaign=martech&amp;utm_term=click-here\"><strong>Click here<\/strong><\/a><strong> to learn more about Newswire&#8217;s highly acclaimed Earned Media Advantage Guided Tour.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to get the Earned Media Advantage? Don&#8217;t look any further! Newswire&#8217;s Earned Media Advantage Guided Tour has recently launched &#8230;<\/p>\n","protected":false},"author":17,"featured_media":8084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1119,1624,1625,1663,1662,1664,1665],"class_list":["post-8061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newswire-news","tag-newswire","tag-earned-media-advantage","tag-earned-media-advantage-guided-tour","tag-marketing-technology","tag-martech","tag-newswire-earned-media-advantage-guided-tour","tag-newswire-product"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7 (Yoast SEO v25.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Earned Media Can Give You an Advantage | Newswire<\/title>\n<meta name=\"description\" content=\"Discover the Earned Media Advantage &amp; make the most of your budget. Learn how to lower costs, maximize impact &amp; craft targeted messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newswire&#039;s Earned Media Advantage Guided Tour Featured in MarTech Series\" \/>\n<meta property=\"og:description\" content=\"Discover the Earned Media Advantage &amp; make the most of your budget. Learn how to lower costs, maximize impact &amp; craft targeted messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series\" \/>\n<meta property=\"og:site_name\" content=\"Newswire\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inewswire\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/inewswire\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-12T20:11:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-15T20:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rhamer Bernardez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inewswire\" \/>\n<meta name=\"twitter:site\" content=\"@inewswire\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhamer Bernardez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series\",\"url\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series\",\"name\":\"How Earned Media Can Give You an Advantage | Newswire\",\"isPartOf\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png\",\"datePublished\":\"2019-09-12T20:11:01+00:00\",\"dateModified\":\"2023-11-15T20:31:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/64781c2b245d41baa4d72417ea709f5e\"},\"description\":\"Discover the Earned Media Advantage & make the most of your budget. Learn how to lower costs, maximize impact & craft targeted messages.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage\",\"url\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png\",\"contentUrl\":\"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png\",\"width\":1120,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.newswire.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Newswire&#8217;s Earned Media Advantage Guided Tour Featured in MarTech Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#website\",\"url\":\"https:\/\/www.newswire.com\/blog\/\",\"name\":\"Newswire Press Release Distribution Services\",\"description\":\"Press Release Distribution Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.newswire.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/64781c2b245d41baa4d72417ea709f5e\",\"name\":\"Rhamer Bernardez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/33a17b79329ffd8760c3bd9c4d9227fa589b3b8de15f0ce82f2135c3358e7c2c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/33a17b79329ffd8760c3bd9c4d9227fa589b3b8de15f0ce82f2135c3358e7c2c?s=96&d=mm&r=g\",\"caption\":\"Rhamer Bernardez\"},\"description\":\"Rhamer Bernardez is a contributing editor and marketing associate for Newswire. She comes from a journalistic and PR background, covering everything from best practices in the field to social media strategy. Have an idea for a blog post? Don't hesitate to email Rhamer at: rhamer@newswire.com\",\"sameAs\":[\"http:\/\/Newswire.com\",\"https:\/\/www.facebook.com\/inewswire\",\"https:\/\/www.instagram.com\/newswirecom\/\"],\"url\":\"https:\/\/www.newswire.com\/blog\/author\/rhamerbernardez\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Earned Media Can Give You an Advantage | Newswire","description":"Discover the Earned Media Advantage & make the most of your budget. Learn how to lower costs, maximize impact & craft targeted messages.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series","og_locale":"en_US","og_type":"article","og_title":"Newswire's Earned Media Advantage Guided Tour Featured in MarTech Series","og_description":"Discover the Earned Media Advantage & make the most of your budget. Learn how to lower costs, maximize impact & craft targeted messages.","og_url":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series","og_site_name":"Newswire","article_publisher":"https:\/\/www.facebook.com\/inewswire\/","article_author":"https:\/\/www.facebook.com\/inewswire","article_published_time":"2019-09-12T20:11:01+00:00","article_modified_time":"2023-11-15T20:31:01+00:00","og_image":[{"width":1120,"height":630,"url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png","type":"image\/png"}],"author":"Rhamer Bernardez","twitter_card":"summary_large_image","twitter_creator":"@inewswire","twitter_site":"@inewswire","twitter_misc":{"Written by":"Rhamer Bernardez","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series","url":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series","name":"How Earned Media Can Give You an Advantage | Newswire","isPartOf":{"@id":"https:\/\/www.newswire.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage"},"image":{"@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage"},"thumbnailUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png","datePublished":"2019-09-12T20:11:01+00:00","dateModified":"2023-11-15T20:31:01+00:00","author":{"@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/64781c2b245d41baa4d72417ea709f5e"},"description":"Discover the Earned Media Advantage & make the most of your budget. Learn how to lower costs, maximize impact & craft targeted messages.","breadcrumb":{"@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#primaryimage","url":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png","contentUrl":"https:\/\/www.newswire.com\/blog\/wp-content\/uploads\/2019\/09\/MarTech-2.png","width":1120,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.newswire.com\/blog\/newswires-earned-media-advantage-guided-tour-featured-in-martech-series#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.newswire.com\/blog"},{"@type":"ListItem","position":2,"name":"Newswire&#8217;s Earned Media Advantage Guided Tour Featured in MarTech Series"}]},{"@type":"WebSite","@id":"https:\/\/www.newswire.com\/blog\/#website","url":"https:\/\/www.newswire.com\/blog\/","name":"Newswire Press Release Distribution Services","description":"Press Release Distribution Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newswire.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/64781c2b245d41baa4d72417ea709f5e","name":"Rhamer Bernardez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.newswire.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/33a17b79329ffd8760c3bd9c4d9227fa589b3b8de15f0ce82f2135c3358e7c2c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/33a17b79329ffd8760c3bd9c4d9227fa589b3b8de15f0ce82f2135c3358e7c2c?s=96&d=mm&r=g","caption":"Rhamer Bernardez"},"description":"Rhamer Bernardez is a contributing editor and marketing associate for Newswire. She comes from a journalistic and PR background, covering everything from best practices in the field to social media strategy. Have an idea for a blog post? Don't hesitate to email Rhamer at: rhamer@newswire.com","sameAs":["http:\/\/Newswire.com","https:\/\/www.facebook.com\/inewswire","https:\/\/www.instagram.com\/newswirecom\/"],"url":"https:\/\/www.newswire.com\/blog\/author\/rhamerbernardez"}]}},"_links":{"self":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/8061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/comments?post=8061"}],"version-history":[{"count":0,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/posts\/8061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media\/8084"}],"wp:attachment":[{"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/media?parent=8061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/categories?post=8061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newswire.com\/blog\/wp-json\/wp\/v2\/tags?post=8061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}