A press release is a marketing tactic. It\u2019s a tool, like many other forms of content that contributes to the success and marketing of your business. As with any marketing tactic it\u2019s important to identify a goal. It\u2019s the only way you\u2019ll know if your efforts were successful. As you probably already know, there are good goals and there are goals that don\u2019t really provide you with much information or return on investment. Let\u2019s take a look at how to create good goals for your social media press releases.<\/p>\n
#1 What Are Your Business Goals?<\/strong><\/p>\n Ideally any goal that you have for your marketing efforts should support your business goals. These goals should be outlined in your marketing strategy. If they\u2019re not, pull out the business plan and review your goals. Also review your current social media goals and the results that you\u2019re getting from your social media marketing. What\u2019s working? What isn\u2019t? Where does a press release fit into the marketing mix and how can you create press release goals that compliment your social media, marketing, and business goals? For example, are you using social media to build buzz about a new product? You can tie a social media press release about your product launch into that goal.<\/p>\n #2 Make it Measurable and Timely<\/strong><\/p>\n You may very well be familiar with the concept of SMART goals. Your social media press release goals also need to fit this category. They need to be specific, measurable, attainable, relevant, and timely. We\u2019ve already discussed relevant goals in the first step. Now take a look at your goals and make sure they\u2019re quantitative and time bound. With a press release this is fairly simple as they have a short shelf life. The activity you get from a press release is generally measured over a period of days.<\/p>\n #3 Keep It Simple<\/strong><\/p>\n Generally, press releases are one component of a larger marketing strategy. Keep the goals for your press release simple. They\u2019ll be easier to implement and simpler to evaluate. The return on investment for a press release can be huge when it\u2019s tied to a larger marketing initiative. For example, a press release issued as part of the marketing strategy for a product launch. If the goals are complicated then it detracts from the overall strategy and it makes it more complicated to measure success.<\/p>\n Finally, be sure to actually test, track, and evaluate your social media press release goals. You can use the information to fine tune your press release and apply the knowledge to future releases.<\/p>\n","protected":false},"excerpt":{"rendered":" A press release is a marketing tactic. It\u2019s a tool, like many other forms of content that contributes to the …<\/p>\n","protected":false},"author":2,"featured_media":780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,5],"tags":[136,43],"class_list":["post-779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release-optimization-2","category-pr-writing-tips","tag-press-release","tag-social-media-press-release"],"acf":[],"yoast_head":"\n